Guides for product design & development
Looking for Product design tricks ? Very few products offer something that is wholly new and totally revolutionary — whatever their marketing copy might say. The reality is that most new inventions and products are improvements to an already existing method. For anyone to be interested in your product, it has to be innovative, and it has to be innovative in a way that will connect with consumers. You’ve got to have an angle.
Entrepreneur Brian Dean recommends to Business.com that product developers apply the skyscraper technique. Dean advises entrepreneurs to evaluate their competitors and identify their best products. Then go back to your product and see how you can make it better than theirs. Does it do something extra? Does it fill more needs than your competitor’s product can? If not, keep working at it. To release a product someone else is already selling and marketing well is a never-ending, uphill battle. You have to improve on that idea and offer consumers not only another option, but a better option. Don’t stick to the status quo. Instead, remember the sky is the limit. See more info at Launching a product.
Making decisions around these concepts will ultimately inform the process of creating each specific brand element such as your logo, website, social media pages, signage and/or packaging. Prioritize brand elements most important to your key customer base. Keep in mind that just because the typical startup template dictates getting a logo, website and business cards first, that may not make sense for every type of business. And because time is literally money when you’re an entrepreneur starting out, you need to focus first and foremost on the touchpoints that have the capacity to drive revenue and sales. While nearly every company needs a basic logo and some sort of web presence, it could be that your Instagram page or even Linkedin profile supercede the need for a full-blown website in the first six months out of the gate if these are where your customers are most likely to find and vet you. Or perhaps business cards are “nice to have,” rather than a “must”, at least at the beginning. Choose and prioritize according to your needs rather than tradition.
Start-Up tip of the day : Learn from criticism: Relentless negativity is of no use to you, but thoughtful criticism can be very valuable. Any opportunity to improve an aspect of your business should be warmly welcomed. Challenge conventional wisdom: Learn to spot when helpful advice is merely a suggestion to conform to the popular paradigm of the times. Source: https://www.petermanfirm.com/.