Agence digitale Maroc 2024

Agence marketing digital Maroc 2024: L’optimisation des moteurs de recherche (ou SEO) consiste à optimiser intentionnellement votre contenu afin que les moteurs de recherche comme Google le trouvent pertinent et le classent plus haut sur leurs pages de résultats. Bien que la mise en œuvre de pratiques de référencement sur votre site puisse fournir ces résultats, le succès peut prendre des mois. Cependant, les annuaires d’entreprises en ligne sont considérés comme une source d’informations précieuse et fiable par Google et d’autres moteurs de recherche. Pour cette raison, la première page de résultats des recherches d’entreprises locales contient généralement des résultats pour les annuaires d’entreprises en ligne. Si vous êtes répertorié sur un site d’annuaire d’entreprises, vous avez la chance de bénéficier de leur référencement bien établi et d’apparaître sur la première page des principaux moteurs de recherche comme Google et Bing. Lire plus info sur ce site société de référencement naturel.

Un annuaire d’entreprises en ligne est bien plus que ce qu’étaient autrefois les listes traditionnelles comme les Pages Jaunes. Ils peuvent être idéaux pour permettre aux clients potentiels de trouver et d’en savoir plus sur votre entreprise en ligne lorsqu’il s’agit du résultat le plus pertinent de ce qu’ils recherchent. Cela fait d’un annuaire d’entreprises locales un atout unique pour attirer de nouveaux clients à votre porte.

L’essor des technologies immersives comme la réalité virtuelle et la réalité augmentée offre aux entreprises un outil puissant pour améliorer l’engagement des clients. Les entreprises peuvent mettre en valeur leurs produits de manière unique et convaincante en offrant aux consommateurs des expériences immersives et interactives. Cette approche marketing innovante peut augmenter considérablement l’intérêt pour le produit et stimuler les ventes. De plus, cela peut rendre la marque plus mémorable, améliorant ainsi la reconnaissance et la mémorisation de la marque. L’évolution vers des stratégies de contenu thématiques aide les entreprises à renforcer leur autorité dans leurs niches respectives. Les entreprises peuvent démontrer leur expertise et leurs connaissances en se concentrant sur un contenu complet autour d’un seul sujet, favorisant ainsi la confiance des consommateurs. Cette autorité accrue peut conduire à des classements SEO plus élevés, améliorant ainsi la visibilité en ligne de l’entreprise et attirant davantage de clients potentiels. L’évolution constante du marketing numérique, propulsée par des technologies innovantes et l’évolution des comportements des consommateurs, crée un paysage transformateur pour les entreprises. Alors que nous traversons 2024 et au-delà, il devient clair de comprendre et d’intégrer les tendances influentes dans les stratégies marketing. Les entreprises doivent anticiper et s’adapter aux tendances futures dans ce paysage en évolution. De plus, il est crucial de surveiller les tendances du marketing numérique en 2024 et au-delà. Cette approche proactive permet de maintenir un avantage concurrentiel, alimentant ainsi une croissance et un succès continus. Naviguer efficacement dans ces transformations de l’écosystème du marketing numérique est essentiel pour prospérer et surpasser la concurrence dans les années à venir.

Pour attirer de nouveaux clients, vous devez également maintenir un puissant Présence SEO. Avec 81 % des acheteurs utilisant Internet pour effectuer des recherches avant de prendre une décision d’achat, il est impératif que votre entreprise soit à l’avant-garde de la recherche de mots clés associés. Avoir une forte présence SEO se traduit également par davantage d’achats en magasin – en fait, 78 % des recherches mobiles locales aboutissent à un achat hors ligne. Enfin, il est essentiel que vous consacriez du temps et des ressources à la conception du site Web de votre entreprise. Lorsque ces clients susmentionnés trouveront votre site Web, ils se sentiront probablement dissuadés de faire confiance à votre marque et d’acheter votre produit s’ils trouvent votre site déroutant ou inutile. Pour cette raison, il est important que vous preniez le temps de créer un site Web convivial (et adapté aux mobiles).

Lorsque votre site Web est fréquemment mis à jour, du nouveau contenu et de nouvelles sources d’informations sont disponibles pour les moteurs de recherche. Pour cette raison, le robot d’exploration Web du moteur de recherche découvrira et accédera au contenu mis à jour. Cela améliorera l’indexabilité de votre site Web, ce qui signifie que vous serez en mesure d’obtenir un classement plus élevé avec un nouveau contenu. Chaque fois que vous mettez à jour votre site Web avec du nouveau contenu ou régurgitez de l’ancien contenu, les moteurs de recherche en prennent note et, par conséquent, lorsque vous vérifiez le classement Google de votre site Web, vous verrez également le changement dans la position de votre site Web. Rédigez du contenu pour le lecteur et non autour de vos mots-clés. Ajoutez des balises méta, des balises de titre et des descriptions, mais n’oubliez pas de paraître naturel. Il fut un temps où les backlinks étaient la solution incontournable pour le référencement. Heureusement, les choses ont changé et Google a J’ai commencé à accorder plus d’importance aux liens contextuels. Les liens intégrés dans votre contenu et pointant vers du texte et des informations contextuelles sont valorisés. Cela vous donnera plus de trafic, de visibilité, de crédibilité et d’autorité. Vous pouvez gagner plus de liens contextuels en procédant comme suit : Blogs invités, une puissante stratégie de création de liens ; Obtenir des liens de sites de haute autorité qui se concentrent sur votre niche ; Obtenir des liens éditoriaux de magazines très respectés comme Entrepreneur, Forbes, Inc Magazine ; Faire interviewer votre équipe de direction par des magazines pertinents ; Recherchez les liens rompus sur des sites Web de haute qualité et remplacez ceux-ci par vos liens contextuels. Découvrir extra info sur ce site https://adresses.ma/.

Développer la bonne stratégie de marketing numérique pour les besoins spécifiques et évolutifs de votre entreprise est la clé pour réussir à générer le type de retours qui vous permettent investir un budget marketing plus important dans un éventail croissant de stratégies. À court terme, il peut être un véritable défi d’identifier les meilleurs canaux de marketing pour obtenir le retour sur investissement publicitaire (ROAS) le plus rapide et les stratégies publicitaires qui atteindront votre retour sur investissement (ROI) attendu. Vous savez, grâce à toutes vos autres opérations commerciales, qu’avoir la bonne configuration en place est la clé de votre succès ; cela s’applique également à votre marketing numérique ; votre infrastructure fonctionnera soit pour vous, soit contre vous, en fonction de vos fondations.

Internet marketing guides for Brazilian jiu jitsu websites

Digital consulting trends for BJJ websites: With a striking yet simple website design and SEO done right, you can get on top of the first page on Google to generate more organic (free) website traffic, increase your online reach and convert visitors into customers. With over 10 years of marketing experience, we specialise in web design, SEO and digital marketing and have worked with small, medium and large corporate businesses throughout the years. Why BJJ Marketing? If you want to excel in grappling, you must work hard and remain consistent. These traits can breed growth and success on and off the mats – both in our personal and professional lives. See more details on brazilian jiu jitsu marketing.

The rise of immersive technologies like VR and AR offers businesses a powerful tool to enhance customer engagement. Companies can highlight their products uniquely and compellingly by providing consumers with immersive and interactive experiences. This innovative marketing approach can significantly increase product interest and boost sales. Additionally, it can make the brand more memorable, improving brand recognition and recall. The shift towards topic-based content strategies helps businesses build authority in their respective niches. Companies can demonstrate their expertise and knowledge by focusing on comprehensive content around a single topic, fostering consumer trust. This increased authority can lead to higher SEO rankings, improving the business’s online visibility and attracting more potential customers.

Premium email marketing for Brazilian jiu jitsu busineses: What is a Social Media Manager? A social media manager manages an organization’s online presence by developing strategies, producing great content, analyzing user data, facilitating customer service, and managing projects and campaigns. They are dedicated to your business’s social media marketing and establishing an online presence that’s focused on the goals of your company. They will ensure you’re getting consistent, authentic exposure on your social media channels while driving traffic, leads, and conversion. If some of the reasons listed below apply to you, it’s time to consider hiring a social media manager.

Every business wants to be on the first page of search engine results. It is a coveted place to be, which is why you will find companies pumping hundreds of thousands of dollars for the first-page real estate on the internet. If you are a digital marketer who can get any client of yours on the first page of Google, you can command any price. Unfortunately, it is not that easy to make it happen and there are so many factors that should align for that to happen. Discover even more information on https://www.nofaffmarketing.com/.

Internet marketing leverages digital channels, including email, social media, websites, and search engines, to reach your ideal audience. Unlike more traditional advertising mediums, such as print, the internet encourages two-way conversations between your business and your customer, ideally creating better long-term customer retention. There’s no avoiding it: internet marketing is critical for the success of your business in 2022 and beyond. But with all the gimmicks and tricks, it can be difficult to distinguish short-term wins from effective long-term strategies, which is why we’ve created an ultimate guide. Here, we’ll cover everything from marketing strategies to real-world examples, to ensure your business reaches the right people out of that four billion.

Nothing sparks conversation more than a good AMA (Ask Me Anything) on Instagram Stories. And while influencers have been known to use the Instagram Stories question sticker to help their followers get to know them more, there’s no reason why you can’t do the same for your business.It’s a great opportunity for your followers to get to know your brand better, or get more information about your products. On the flipside, it’s a great place for you to ask your followers some questions. You could spark a conversation about your next season’s color palette, or what product lines they’d like to see more of.

Best marketing for Brazilian jiu jitsu websites: Long gone are the power of billboard and leaflet marketing, even if some businesses continue to combine online and offline marketing campaigns to drive messages into an increasingly distracted audience. However, digital marketing agency growth attests to the continually growing power of online advertising spend and a need for digital marketing specialists. Of the world’s 7.9 billion population, 4.88 billion people around the world now have access to the internet, most commonly via smartphones. people are active social media users who, on average, spend nearly two and half hours on social media alone on a daily basis.

Digital consulting guides with Stefan Oliver Yossif Dallas, Texas today

Best digital consulting latest news from Stefan Oliver Yossif Dallas, Texas: The tools for an effective social media marketing campaign require more than just a smartphone with a camera and some rudimentary editing software. Simply posting content on your social media channel gives you the most basic level of online presence, but if you’re looking to increase your follower base and cultivate engagement and interaction, then you need to kick things up a notch. A great social media manager has tools like social media monitoring software to help you understand the success and performance of your content while surfacing ways to improve. They’ll offer metrics of success so you can keep things fresh and tweak your strategy to be as effective as possible. Read more information at https://www.youtube.com/@SchoolBusSOY.

Stefan Oliver Yossif

Artificial Intelligence (AI) continues to revolutionize digital marketing, primarily through enabling hyper-personalization. AI’s advanced data analysis capabilities allow marketers to tailor their strategies to individual consumers’ nuanced needs and behaviors. AI is helping create a more customized, personalized user experience. Voice search is gaining popularity rapidly, fueled by the widespread use of smart speakers and digital assistants. As illustrated by Adtaxi, consumers opt for hands-free, efficient search methods, and optimizing for voice search has become an essential marketing strategy. This trend underscores the necessity of long-tail keywords and conversational content in SEO strategies. Tools like Pi, your personal AI, enable mobile users to use voice search and AI simultaneously.

High quality eCommerce digital marketing latest news with Stefan Oliver Yossif Dallas, Texas: Internet Marketing to Attract New Customers: You can use online marketing strategies to attract new customers. To do this, you’ll want to focus primarily on paid social media ads, search engines, and web design. For instance, you might use Facebook’s Lookalike Audiences to get your message in front of an audience similar to your core demographic. Or, you could pay a social media influencer to share images of your products to her already well-established community. Paid social media can attract new customers to your brand or product, but you’ll want to conduct market research and A/B testing before investing too much in one social media channel.

Natural referencing remains an effective strategy with optimal results for your dropshipping e-commerce. But you have to be patient and meticulous since it takes 6 to 12 months for you to notice the results. Whether you adopt a short or long term marketing development policy, SEO remains a central element that should not be neglected, otherwise, your sales will stagnate. Don’t just post standard and sometimes custom product descriptions. You should learn how to optimize duplicate product descriptions for search. Use detailed and inspiring information that enhances your products and makes visitors want to buy them. Especially if you are on a range of luxury products!

Why China dropshipping? Agriculture is another major industry in China’s economy with the country being both the largest consumer and producer of agricultural products in the world. China can feed its enormous population (estimated to be equivalent to 20% of the global population) despite having only 15% of its land is suitable for cultivation. For comparison, China has 30% more agricultural production than the United States despite having 15% less cropland area. About 300 million people work in China’s agricultural industry, the majority of whom are small-scale farmers. The most important crop produced in China is rice which is cultivated on millions of acres of land. The country which was traditionally known for its aquaculture is also the largest producer of poultry, eggs, and pigs.

It is 2022 and search engine optimization is still one of the most powerful aspects in making a business rank high in the search engine results. From optimizing images to making your website mobile-first, there are so many things that you need to do without fail to be SEO-ready. UX design is all about appealing to the emotions of website visitors. In short, it involves making people happy and influencing their behavior positively. The obvious question — how is SEO related to UI/UX though? When a visitor lands on your website because of your SEO efforts, having a good user experience is what will drive them to stay longer on the site, and ultimately take the next step, i.e. conversion.

Since Instagram started to hide likes, it’s harder to gauge what content performs best. While you can see how many likes your posts get, your followers can’t, so there’s no bias in getting a double-tap on a post just because it looks like a popular content. Today brands need to look further into their performance metrics and track comments, saves, Instagram Stories views, shares, and even DMs to understand how their content performed.

Stefan Oliver Yossif on Digital Marketing : Social media marketing, for instance, works better for targeting your ideal target consumer base, demand generation, building brand awareness and prospecting potential customers. Pay Per Click (Pay Per Click) marketing ads, on the other hand, work better for serving your generated demand and capturing it i.e. where you know your product is wanted and when it is wanted, then you can roll out your ad’s to generate sales. Instead of jumping in without a plan, you must focus on establishing your main sales channels that are your money makers first. Once you have that place and have a stable stream of sales, you can then achieve the kind of revenues that enable you to expand your marketing funnel and add more marketing channels to your wider funnel. Your advertising must always pay for itself – setting aside so-called ‘loss leaders’, which are an exception.

B2C sales solutions by Viplove Bhojwani 2024

B2C solutions with Viplove Bhojwani in 2024: Marketing: Social platforms are great for traditional marketing departments like advertising and PR, but you can always find newer ways to engage your audience via social. Everything from product launches to conferences and holiday campaigns can be run successful on social. Sales: Social media can be used to find real prospects, assist them in their purchase journey and acquire customers. That’s why social selling is now quite the popular term. By connecting your sales personnel with the right social media content, you could empower them to shatter their quotas. Human Resources: LinkedIn was originally known for being the ‘online resume’, that job candidates could use to get hired and businesses could use to fill positions. Today, recruiters also use Facebook and Twitter to share job postings and find the right hirees. Read even more information at https://www.loom.com/share/02020c3dbf6c4fc5be6f5ac9a09ab91c.

The Power of Blogging – If you don’t have a blog, stop now and create one. With the help of WordPress, for example, you can have a visually appealing blog up and running in no time, and for free. Once your blog is populated with high quality posts, those that prove your expertise, you can do a bevvy of things, and we’ve had great luck with all of these tactics to drive inbound links: Link out to companies that you want to receive a link from. Make it known to others that you are linking to them from your blog (a simple email will do). Conduct interviews with industry professionals, knowing that they are likely to link to it from their website or blog. Create an infographic from a survey you do or from outside surveys to illustrate a point. Write case studies that detail the success of your clients. Write an in-depth book review.

Viplove Bhojwani has a diverse work experience in various roles and companies. They started their career at ERPINNEWS in 2014 as a Digital Marketing Manager, where they worked until January 2019. During their time there, they were also appointed as the Head of Content & Marketing, where they were responsible for developing digital strategies, managing the website, and improving the brand image. They utilized their expertise in SEO, PPC, and social media marketing.

Overcoming the “Magic Bullet” Mentality – One of the most significant mistakes businesses make is treating LinkedIn Sales Navigator as a magical solution that guarantees success on its own. It’s important to recognize that it is just one piece of the puzzle and should be complemented by other data sources and strategies. By avoiding the trap of relying solely on LinkedIn Sales Navigator, businesses can achieve a more holistic and effective approach to B2B data strategies.

In 2016, Viplove Bhojwani joined MarketSquads as the Director of Sales and Business Development. They held this position until October 2020 when they became the Chief Executive Officer. They are currently still employed at MarketSquads. Additionally, in 2020, Viplove Bhojwani became a Business Partner (EMEA) at Experiment 27: Marketing for Mobile App Development Agencies. With their experience in digital marketing, sales, and business development, Viplove has acquired a diverse skill set that positions them well for future career opportunities.

Viplove Bhojwani obtained a Master of Business Administration (MBA) degree with a specialization in Marketing from Harvard Business School, where they studied from 2013 to 2015. They then acquired additional certifications and education from various institutions. In 2017, Viplove attended the HubSpot Academy and received a certification in Inbound Marketing. They also obtained the Content Marketing Certified certification from the same institution.

In the same year, Viplove Bhojwani completed a course in Email Marketing from the HubSpot Academy. Additionally, Viplove acquired several certifications from different online platforms. In 2019 and 2020, they earned certifications such as Learn LinkedIn Sales Navigator and Jonah Berger on Viral Marketing from LinkedIn, as well as Time Management Fundamentals and Professional Networking from Lynda.com. They also obtained various certifications in digital marketing, including Google Analytics and advertising on Facebook and LinkedIn. Viplove’s education history demonstrates a strong commitment to continuous learning and professional development in the field of marketing.

How can ChatGPT Elevate my B2B Sales Game? You know that feeling when you’re drafting an email to a potential lead, and you just can’t seem to find the right words? Well, ChatGPT is your personal wordsmith, your Cyrano de Bergerac of the digital world. It can help you craft emails, sales pitches, follow-ups, and even responses to customer queries that are as smooth as a well-aged whiskey. Just a Cold, Calculating Machine? Not Quite! Picture this: it’s late at night, and you’re trawling through mountains of data, trying to pull together a sales report. You’re tired, frustrated, and the numbers are starting to blur together. Now imagine if you had a tireless sidekick, who could not only analyze the data for you, but also present it in a way that even your five-year-old nephew could understand. That’s ChatGPT! It’s like your friendly neighborhood Spiderman, swinging in to save the day, except replace “spiderwebs” with “data-crunching superpowers”.

Clixlo – Everything In One Place

Clixlo.com – Get More Leads & Customers: Manage your reputation! A cutting-edge reviews and reputation management software that empowers your business to elevate its online presence and foster customer trust. Intelligent Review Aggregation: ReviewGenius automatically collects and consolidates customer feedback from various sources. Sentiment Analysis and Insights: Our advanced AI-driven sentiment analysis engine interprets the tone and emotions behind customer reviews. Proactive Review Management: ReviewGenius’s intuitive dashboard allows you to respond promptly to customer reviews, address concerns, and showcase your commitment to exceptional customer service. Read extra info on Clixlo reviews. Clixlo software for small businesses. Manage and grow with everything in one place. Build websites, funnels, courses. Use automation, forms, live chat, crm and more.

I’m a course creator and this was the first time I have ever built my own website.I would say for the most part it is easy to use, there is a learning curve, like anything, once you get to know your way around its a breeze. I did have to ask a lot of questions and I watch a lot of videos from the Clixlo University. The Clixlo team was very helpful and are always willing to help. I wanted to learn the ins and outs of how the back end of my website, store, courses would work. To tell you the truth there were lots of hurdles to jump and after two months of working on my website, course creation, and building a store. I’m super happy that I went with my friends Maria Hinton’s suggestion and jump on the Clixlo train.

Keep your eye on sales! Your innovative business dashboard and analytics software designed to empower organizations with data-driven decision-making capabilities. Comprehensive Visualization: DataSight’s intuitive and customizable dashboard enables you to visualize complex data sets through stunning graphs, charts, and widgets. Real-time Analytics: Stay up-to-date with the latest trends and insights as DataSight’s real-time analytics engine continuously processes and updates your data. Seamless Integration: DataSight is compatible with various data sources and platforms.

Build your list & segment! A cutting-edge Customer Relationship Management (CRM) software designed to revolutionize the way you manage and engage with your contacts. With its unique suite of features, it enables you to create smart lists, effortlessly segment your audience, apply custom filters. Smart Lists: Dynamically group contacts based on their attributes, behavior, or engagement for precise targeting and effective outreach. Segmentation & Filters: Divide your audience into smaller, manageable segments and apply filters to better understand and serve their needs. Tags: Keep your contacts organized and easily searchable by assigning custom tags based on relevant criteria.

Clixlo is the only KEY you need for online business! The best decision I ever made for my online business was to switch to Clixlo. It’s a complete platform with everything integrated that you’ll need for an online business. The Clixlo team keeps making it even better every month and adding awesome new features. The support team rocks too! I can’t say enough… I just love Clixlo and because of that I just don’t want to use anything else. Beyond products/courses, I offer coaching, programs, and other services. I would like more customization within product design and blog functionality. What would be able to put me over the moon really is something as simple as being able to make certain pages and blogs members only or based on purchases. Also I would like an even better email user interface. It’s tough to complain because things seem to only improve and get better with Clixlo. Most of my sales that integrate with stripe allows more customization with payment. For example, I’m able to schedule when the first payment starts and so on. Start payment date would be awesome add on. Thanks for all you do!

Monetize your expertise! An all-in-one platform designed for hosting courses and membership programs with a strong emphasis on fostering community engagement. Variety of customizable templates and allows users to participate in lively discussions through its built-in comments system. Effortlessly create and manage courses and memberships with our user-friendly interface and robust template library. Enhance your content with our fully-integrated multimedia support, allowing for a diverse range of learning materials.

Visit clixlo.com and get to know our features, pricing and the insane $97 lifetime one-time offer as our competitors like Keap.com , Kajabi.com , Kartra.com , Clickfunnels.com charge $297 per month for the same services. Discover additional information at Email Marketing Automation.

Brand communication on social media recommendations from Eden Gelt right now

Quality brand communication on social media tips and tricks by Edan Gelt: These are examples that have an obvious mechanism toward the building of trust. Consumers have long memories and acts like this will serve these companies well for years to come. But, there are more subtle examples. In the Philippines, the CEO of the McDonald’s operation in that country created a video. This video details the safety measures McDonald’s is taking to protect both consumers and their staff. This might seem like an obvious approach. However, at the same time other companies are portraying their staff as ‘heroes.’ This approach is being criticized for ignoring the fact that the employees are in as much need of protection as the consumers are. Find more information at Eden Gelt.

Stepping outside of your target audience might seem daunting but this is crucial to increase exposure of your product and company. Free samples increase your product and company’s awareness. Since this broad, new audience now has your product in their hands, consumers make both a physical and mental connection. Next time they are in the store or shopping online and come across your product, they are more likely to make a purchase. Thus, making the transition to becoming a customer all because of the familiarity they had from your free sample.

In my last blog “Marketing and the Power of Free” and subsequent vlog, I wrote about the impact of giving away products and/or free services. By sampling or giving your product away at no cost builds brand awareness, increases sales and enhances your budget. But how does it work and why? Have you ever been to Costco and enjoyed the free samples? How often did you buy what you tried because you really enjoyed it? And if you didn’t buy the product, did you feel guilty? Maybe you even put the product in your cart and unloaded it a few aisles down. That’s just a sample of the Law of Reciprocity. The law of reciprocity says that when you offer something first for free and it is valued, people feel a sense of indebtedness toward you, thus in turn you then wanting to return the favor.

When starting out you will need to choose a social media platform to broadcast your content and this means knowing your audience and where to find them. For example, if your audience is interested in the beauty industry and loves to watch hair and make-up tutorials then maybe podcasting isn’t for you and it would be best to stick with Instagram or YouTube. Business guru and YouTuber Vanessa Lau advises not to get caught up in “shiny object syndrome”, trying to launch your brand across a multitude of platforms and waste time pitching to irrelevant audiences. Two or three platforms suitable to your brand is adequate to diversify your content but also guard against stretching yourself too thin by managing too many social media accounts at once. Read additional details on https://issuu.com/edangelt/docs/eg_5_-_transaction_terrors.docx.

Are you a beauty services provider like a salon or med spa? Create a video of one of your amenities or products and walk through the journey of the client experience. You can do this by speaking about what you’re featuring, capturing the service or even provide a compilation of photographic results. Are you in food services or do you own a restaurant? Mouth-watering food! Feature a favorite dish being prepared over an open fire or paired with wine favorites. Review the measures you’re taking to keep them safe when they choose in-restaurant dining (ventilation, seating spacing, capacity, etc.).

Consumers and business leaders are suffering from unprecedented stress and uncertainties. With the lockdowns and restrictions coming and going and economic uncertainty hanging over everything. In this climate, brands are having to be more sensitive in their communication strategies. The last thing anyone wants to see right now is an advertisement full of smiling revelers having the holiday of a lifetime. While the rest of us are stuck at home worrying about our health, jobs and when we will get to see families and friends next.

Partner: Double your reach and budget by partnering with another complementary brand that targets a similar audience. If you engage with a brand that already has established trust with your clients, they are more likely to trust your brand. Make the most of your partnerships by finding businesses with similar but non-competing target markets and co-market. Be a Guest: Appearing on someone else’s platform, such as a podcast or blog, exhibits your initiative and your intelligence. Podcasts and blogs are all the rage and being featured on one gives you the opportunity to get in front of new clients. It also positions you as an industry expert. You don’t have to spend a lot of money to increase your brand awareness. Just try some of the tactics here to discover works best for increasing your brand awareness on a budget.

Reviews Make it or Break it: Did you know that 90% of consumers research online and rely on review sites before making a purchase? Google reviews make it or break it for your business. We live in a world where everybody Googles everything, and ratings can make or break your business. Just a half star increase in your rating is equivalent to a 9% increase in revenue per Harvard Business Review. If your business was a restaurant, Berkley economists found that a half star improvement makes it 30-49% more likely that a restaurant will sell out during peak hours. See even more info on Eden Gelt.

Entertainment venue? Share the experience. Make your client’s hearts race or minds open. Give them a first-hand glimpse of riding a water slide or snippets of an attraction, show or new game. Let them feel the excitement of your brand. During the pandemic guests may be cautious to return – show them what you’re doing to keep them safe. Consultant? Give out free tips and tricks, a how to guide or case studies – have you seen my Edan Gelt vlog yet? I not only recommend vlogging, I also practice it.

DIY Guide To Video Placement: In my last blog “Where Video Marketing is the King of Content”, I discussed the importance of creating video marketing to stay relevant online. While writing this blog series, I also created my own vlog “Minute of Marketing” as a how to DIY guide, sharing insights and examples of marketing initiatives. Depending on the type of business you own, your goals and the clientele you cater to will determine where you should share your video content.