Category: Marketing

Doskonałe optymalizacja wyszukiwarek rekomendacje z Piotr Szpakiewicz, Warszawa

Najwyżej oceniane optymalizacja wyszukiwarek przewodniki z Piotr Szpakiewicz : Aby uzyskać maksymalny efekt ze stronami docelowymi lokalizacji, każda strona powinna być odpowiednio zoptymalizowana. Po pierwsze, treść każdej strony powinna być skonstruowana tak, aby zawierała jak najwięcej informacji i była odpowiednia o lokalizację możliwie jak najbardziej, przy jednoczesnym sygnalizowaniu wyszukiwarkom głównego celu (usługi). Chociaż kopiowanie i wklejanie treści dla każdej strony usługi lokalizacyjnej może być kuszące, utworzenie całkowicie unikalnej kopii zapobiegnie problemom z powielonymi treściami. Po drugie, każdy adres URL powinien mieć prosty wzór i strukturę, aby ułatwić śledzenie zarówno wyszukiwarkom, jak i użytkownikom. Wreszcie, optymalizacja tagów tytułowych, wezwań do działania oraz tagów H1 i H2 każdej strony wzbogaci każdą stronę o lokalne strategiczne SEO. Znajdź więcej informacje na tej stronie Piotr Szpakiewicz.

Gdy kierujesz reklamy na słowa kluczowe, zazwyczaj wybierasz te, które mają największą liczbę wyszukiwań, ale ważniejsze jest znalezienie intencji wyszukiwania . Na podstawie badań przeprowadzonych przez University of Hong Kong zamiar wyszukiwania można podzielić na dwie grupy: osoby szukające informacji związanych z użytym słowem kluczowym, użytkownik poszukujący bardziej ogólnych informacji na dany temat, określone wyszukiwanie będzie miało wąski cel i będą nie szukają niczego innego, podczas gdy wyszukiwanie ogólne spowoduje, że użytkownik będzie przeglądał również inne powiązane tematy. Wykorzystując intencję słów kluczowych do marketingu opartego na intencjach, firmy mogą zwiększyć sprzedaż, przyciągnąć większy ruch, zwiększyć sprzedaż i generować więcej potencjalnych klientów.

Większość ludzi jest już świadoma znaczenia treści na stronie dla SEO. Świat ewoluował nieco, jeśli chodzi o to, jaki rodzaj treści działa najlepiej. Dawno minęły czasy, w których skróty i upychanie słów kluczowych faktycznie działały. To doskonała wiadomość dla osób, które chcą poświęcić czas i wysiłek na rzecz jakości. Istotna, wysokiej jakości treść jest kluczem. Długość też znacząco pomaga. Staranie się o co najmniej 1000 słów na każdej stronie powinno być normą.

Tworząc witrynę, wybierz tylko projekt dostosowany do urządzeń mobilnych. Responsywność powinna być na szczycie Twojej listy, gdy szukasz projektu strony internetowej przyjaznej dla urządzeń mobilnych. Pamiętaj, że witryna dostosowana do urządzeń mobilnych jest dostępna na wszystkich urządzeniach, niezależnie od wielkości ich ekranów. W 2019 roku Google rozpoczął indeksowanie mobile-first dla wszystkich nowych witryn. Ponieważ większość ludzi korzysta obecnie z wyszukiwarki Google na urządzeniach mobilnych, Googlebot zaczął przeszukiwać i indeksować strony za pomocą agenta na smartfony.

Optymalizacja pod kątem wyszukiwarek zajmuje się pierwszym komponentem, podczas gdy optymalizacja na stronie (doświadczenie użytkownika) zajmuje się z drugim (jeśli prowadzisz witrynę eCommerce). Generowanie leadów może być kosztowne, ale solidna strategia SEO może szybko stać się podstawą Twoich działań związanych z generowaniem leadów. Ile kosztuje jakość SEO? Według Forbesa dobra krajowa kampania SEO kosztuje od 2000 do ponad 10 000 dolarów miesięcznie i to tylko dla jednej strony internetowej. Oto klient, który od kilku lat borykał się z problemami online. Przejęliśmy ich kampanie SEO i marketingu cyfrowego w styczniu 2016 r. i możesz zobaczyć, jak dramatyczny wpływ nasza praca wywarła na ich rankingi. Ten klient zajmuje obecnie ogólnokrajowe pozycje na ponad 900 słów kluczowych, z których 170 znajduje się na pierwszej stronie Google.

Jedno jest pewne, lokalne SEO to nie to samo co zwykłe SEO, ale od czego i jak zacząć? Do czego służy lokalne SEO? Lokalne SEO to czynność polegająca na optymalizacji witryny lokalnej firmy, tak aby można było znaleźć ją w lokalnych wyszukiwaniach w Google, które są najbardziej odpowiednie dla Twojej firmy. Jeszcze bardziej odpowiednim pytaniem byłoby, czym właściwie jest lokalne SEO? Lokalne SEO polega na optymalizacji witryny pod kątem lepszej pozycji w rankingu dla lokalnych klientów. To skuteczny sposób na promowanie Twojej firmy w Internecie. Ale jak? Jak lokalne SEO pomaga? Działa poprzez promowanie Twoich produktów/usług wśród lokalnych odbiorców w tym samym czasie, gdy szukają ich online. Lokalne SEO ma swój własny zestaw najlepszych praktyk. Jeśli nie zostanie wdrożony we właściwy sposób, utrudni to i uniemożliwi Twojej witrynie dobre wyniki w wyszukiwaniu. Dla każdego, kto zastanawia się, czym różni się lokalne SEO od zwykłego SEO, pierwsze polega na budowaniu odpowiednich sygnałów wokół określonej lokalizacji, podczas gdy drugie to praktyka uzyskiwania wyższych rankingów SERP (stron wyników wyszukiwania) dla odpowiednich słów kluczowych.

Professional international SEO firm Manchester

Local search engine optimization firm Manchester with TSCA: When you target keywords, the usual tendency is to go for those which have the highest search volumes, but it is more important to find the intent behind a search. Based on research by the University of Hong Kong, search intent can be segmented into two: People looking to find information relating to the keyword used, a user looking for more general information about a topic, a specific search will have a narrow intent and they are not looking for anything else while a general search will have the user looking at other related topics as well. By leveraging keyword intent for intent-driven marketing, businesses can drive more sales, attract more traffic, drive more sales and generate more leads. Discover more info at SEO Consultant agency.

What Factors Affect Local SEO? According to a local SEO case study by Moz, the factors that influence local SEO can be divided into 2 parts; factors that influence the local 3-pack and map rankings & those that influence organic search rankings. You can see that both the local 3-pack and organic listing rankings require Google My Business signals, Citation signals, Link signals, Reviews and OnPage signals as the major factors. Let’s discuss them in detail.

Analyzing competitors not only helps you set competitive prices but also enables you to respond to rival marketing campaigns. Apart from this, identifying your competitors lets you communicate with your target audience, improve your business processes, and distinct your business from others. Again, you can use the Google Keyword Planner tool to know more about your competitors. This tool will help you identify which keywords are the most and least effective for you.

While no one can be exactly sure how social media impacts local SEO (e.g., when someone shares your homepage it doesn’t count as a new backlink the same as does a specific website linking to your homepage), but there is a definite connection. The more engagement on social media, the better local SEO will appear. That’s why we call it “social signals” rather than backlinks or citations. Just like with backlinks, it is about more than just collecting a set amount of likes and follows.

Creating location landing pages can seem daunting and time exhaustive, however, the benefits of the extended reach and local visibility will prove to be worth every minute. As you’ve probably heard a million times, Google and SEO are both rapidly changing. Google’s changes will always be geared towards providing users with valuable and informative online experiences, and if the stats are anything to go by, customers are searching locally more than ever. Focusing your efforts on a comprehensive local SEO strategy will make for a solid foundation with each new introduction to SEO and Google algorithm updates.

Search engine optimization deals with the first component, while on-page optimization (user experience) deals with the second (if you’re operating an eCommerce site). Lead generation can be expensive, but a solid SEO strategy can quickly become the backbone of your lead-generation efforts. What Does Quality SEO Cost? According to Forbes, a good national SEO campaign will cost from $2,000 to over $10,000 per month, and that’s only for one website. Here’s a client that had been struggling online for several years. We took over their SEO and digital marketing campaigns on January 2016 and you can see the dramatic impact our work has had on their rankings. This client now ranks nationwide for over 900 keywords, 170 of those are on the first page of Google.

Local SEO localizes your home business when you add the location-specific information to the directory listing, such as the country, region, or town. Your company name, address and contact phone number also referred to as (NAP) should be consistent across all your local directory listings. With SEO, you are assured that you will be listed on Google My Business, which acts as an enabler in maximizing your home business reach to local searches. Additionally, you can get quality backlinks, and local people within your proximity can find you easily.

In May, Google is expected to combine its Core Web Vitals with other user-focused signals like mobile-friendly websites, safe browsing, intrusive interstitials, and HTTPS security. For marketers, that means Google’s spotlight will shine brighter on website user experience. Core Web Vitals are website development standards that evaluate the users’ website experience (including its speed, visual stability, and overall responsiveness). You can use Google Search Console and related extensions to see how your site measures up with Core Web Vitals. Google says the page experience ranking factor “will join the hundreds of signals that Google considers when generating Search results.” Translation: You won’t know the effect of your page experience. But since it’s among hundreds of signals, any positive or negative ranking impact may be nominal. According to Google Search Central: “While page experience is important, Google still seeks to rank pages with the best information overall, even if the page experience is subpar. Great page experience doesn’t override having great page content.” Discover more information at https://seoconsultant.agency/.

Nishit Aggarwal’s igbeast.com social media marketing methods

Nishit Aggarwal’s igbeast.com Instagram marketing solutions? Starting a business is easy, but scaling it, that’s another thing, and that’s where we come in. Be it a Social Media Account that needs more Followers or a Business looking to grow its Sales. You have come to the right place. Growing a business online is not just a game of running ads anymore. It’s a race to put forward the most creative content that people love, care for, and want to share with their friends. Helping Businesses and Individuals all around the world grow their online presence with 100% Organic Marketing. Find additional details on Instagram marketing services.



Nishit Aggarwal is a accomplished luxury travel influencer from India with a strong audience on Instagram reaching 1.2 Millions followers and steadily growing. He started IG Beast Media to help influencers and businesses grow naturally on Instagram but also on other social media platforms. You can read more info about him here Nishit Aggarwal Luxury Travel Influencer. Now let’s talk with Nishit Aggarwal about the top methods to grow your audience on social medias.

Instagram Stories take time, effort, and planning to get right. But that doesn’t mean you can’t have a little fun with it! We’re seeing more and more brands add elements of humor and pop culture references to their posts by adding memes and trending topics to their content. And we think that might be down to the rise of TikTok in 2019! The new video platform is known for it’s fun and informal video style, and we think it’s a trend that’s trickling into Instagram too. At IGbeast, we’re actively injecting some fun into our Instagram Stories, and it turns out, you guys love it!

However, it can be all too different for a business just starting out these days. Most start-ups have a very limited marketing budget, so they must make an immediate profit for every dollar or pound spent. It’s important when setting out to set your marketing expectations right and understand your business growth journey. For instance, you might come up with a new line of products that have hundreds of stock keeping units (those details differentiating products, known as SKU’s). You may want to advertise all the products without holding any prior data. You may gather some ideas about advertising costs, but you don’t necessarily know which product works best and sells more, so your focus may be misplaced, and you can waste your marketing efforts and limited budget. Even if it’s a quality product that beats all the competitors, you have no brand equity and credibility to rely on, so why should consumers choose to buy from you, if you don’t stand out against the white noise of online, global advertisers?

You want to grow your Youtube channel or to raise the views of your videos and you don’t know how? Here are a few tips about how to obtain more Youtube viewers and subscribers. Use Keywords in Video Titles and Descriptions: The first FREE way to increase your YouTube views is by using the right keywords in your video titles and description. This can really help you get to the top of the YouTube search page. In fact, this is one of the most important things every YouTuber needs to do to ensure the popularity of their videos. You need to find the keywords that are related to your channel’s niche. They need to be very popular among users. This means that you should focus on those that have a lot of monthly searches.

Determine Your Audience: Start by considering who your audience is. If you’re an established business, use data collected about existing customers. You can even target based upon their upcoming events. You’ll notice that your ad’s reach goes down as you become more selective. It feels like you’re intentionally losing potential traffic. Don’t you want to reach as many people as possible? Yes. You do. Target to spend wisely. Reach more of the right people with the right message. That’s what targeting is all about. Trying to reach too many people who aren’t the “right people” causes you to overspend on accidental clicks.

Sales and marketing latest news by Emmanuel Finnih Houston, Texas in 2022

High quality marketing guides by Emmanuel Finnih? Emmanuel Finnih is one of the most well-known marketing teachers and gurus in the world. His teachings have helped thousands of people learn about marketing and how to be successful in it. Regardless of your level of experience or knowledge, you are sure to learn something valuable from Emmanuel Finnih’s incredible teachings. Read additional information on Emmanuel Finnih Houston, Texas.

What is Internet/Online Marketing? Online marketing, also known as internet marketing or web advertising, is a form of marketing that uses the internet to deliver promotional messages to customers through digital channels such as search engines, email, websites, and social media. Online marketing strategies include web design, SEO, email, social media, PPC, and other internet-related methods. What’s the role of internet marketing? Simply put, the role of internet marketing is to help your business reach, attract, and convert online audiences. Let’s dive into two separate goals you’ll have with internet marketing, as well as the necessary methods you’ll want to take to achieve those goals.

The tools for an effective social media marketing campaign require more than just a smartphone with a camera and some rudimentary editing software. Simply posting content on your social media channel gives you the most basic level of online presence, but if you’re looking to increase your follower base and cultivate engagement and interaction, then you need to kick things up a notch. A great social media manager has tools like social media monitoring software to help you understand the success and performance of your content while surfacing ways to improve. They’ll offer metrics of success so you can keep things fresh and tweak your strategy to be as effective as possible.

Emmanuel Finnih about Digital Marketing : Developing the right digital marketing strategy for your specific and evolving business needs is the key to successfully generating the kind of returns that enable you to invest a larger marketing budget into an expanding array of strategies. In the short term, it can be a real challenge to identify the best marketing channels for bringing the right return on ad spend (ROAS) fastest and advertising strategies that will hit your expected return on investment (ROI). You know from all your other business operations, that having the right setup in place is the key to your success; this very much applies to your digital marketing too; your infrastructure will either work for you, or against you, depending upon your foundations.

Every business wants to be on the first page of search engine results. It is a coveted place to be, which is why you will find companies pumping hundreds of thousands of dollars for the first-page real estate on the internet. If you are a digital marketer who can get any client of yours on the first page of Google, you can command any price. Unfortunately, it is not that easy to make it happen and there are so many factors that should align for that to happen.

Instagram is one of the best places to reach your target audience and build a community of engaged fans. But knowing how well your content is resonating can feel like a bit of a challenge. Especially when there’s more than one way to measure your engagement. Up until recently, we looked at the number of likes on a post as a strong indicator of its performance. The more likes a post got, the more we judged it as a “good” piece of content.

These books are a complete guide to starting and growing a successful business. It covers everything from choosing a niche market to driving traffic to your website and everything else. Emanuel’s expertise in digital marketing makes him uniquely qualified to prepare students for careers in this rapidly growing field. The online world is constantly evolving, and businesses need marketers who can keep up with the latest trends and technologies. Emanuel’s curriculum gives students the skills they need to succeed in today’s digital marketplace.

Qualität marketing tipps und tricks aus Patrick Dütschler

Bestbewertet digitales marketing führer durch Patrick Dütschler? Suchmaschinenmarketing oder SEM bezieht sich auf bezahlte Werbung, die ganz oben in der SERP erscheint. Die Kosten dieser Anzeigen hängen normalerweise von der Anzahl der Klicks ab, die der Link erhält, daher „Pay-per-Click“. Wenn Sie für diese Top-SERP-Slots bezahlen, erscheint das Label „Werbung“ neben Ihrer URL. Obwohl die Verbraucher wissen, dass es sich um Anzeigen handelt, klicken viele immer noch auf diese Links, und dies kann eine sehr effektive Strategie für digitales Marketing sein. Beim Social Media Marketing werden Social Media Plattformen als digitaler Marketingkanal genutzt. Anzeigen können gekauft werden, um ein neues Publikum zu erreichen, oder Sie können ein Profil für Ihr Unternehmen auf einer beliebigen Social-Media-Plattform erstellen und Posts erstellen, um für neue Produkte, Verkäufe oder neu veröffentlichte Inhalte zu werben. Sehen extra einzelheiten von https://skv.ch/patrick-duetschler/.

Um neue Kunden zu gewinnen, müssen Sie auch leistungsfähig bleiben SEO-Präsenz. Da 81 % der Käufer das Internet für Recherchen nutzen, bevor sie Kaufentscheidungen treffen, ist es unerlässlich, dass Ihr Unternehmen bei der Suche nach verwandten Schlüsselwörtern an vorderster Front steht. Eine starke SEO-Präsenz führt auch zu mehr Käufen im Geschäft – tatsächlich führen 78 % der lokalen mobilen Suchanfragen zu einem Offline-Kauf. Schließlich ist es entscheidend, dass Sie Zeit und Ressourcen für das Website-Design Ihres Unternehmens aufwenden. Wenn diese oben genannten Kunden Ihre Website finden, werden sie wahrscheinlich davon abgehalten, Ihrer Marke zu vertrauen und Ihr Produkt zu kaufen, wenn sie Ihre Website verwirrend oder nicht hilfreich finden. Aus diesem Grund ist es wichtig, dass Sie sich die Zeit nehmen, eine benutzerfreundliche (und für Mobilgeräte optimierte) Website zu erstellen.

Listicles erzielen laut einer Semrush-Studie 2x mehr Traffic und 1,5x Backlinks als andere Blogpost-Formate. Wundern, warum? Weil Listen es den Lesern erleichtern, mehr Informationen zu konsumieren, indem sie sie in kleine Inhaltsblöcke unterteilen. Viele meiner Posts mit der höchsten Anzahl an Backlinks sind Listicles. Und sie ranken auch gut in den SERPs. Die im obigen Abschnitt zitierte Semrush-Content-Marketing-Studie fand auch heraus, dass Artikel mit über 7000 Wörtern 4-mal mehr Traffic und 1,5-mal mehr Shares (Links) generieren als Artikel mit durchschnittlicher Länge (900-1200 Wörter). „How-to“-Artikel und ausführliche Anleitungen wie diese erhalten ebenfalls 1,5-mal geteilt (Links). Das liegt daran, dass solche Langform-Inhalte den Lesern eine große Menge an Informationen an einem Ort bieten, was sie zur Anlaufstelle für dieses bestimmte Thema macht.

Patrick Dütschler ist Vorstandsmitglied im Schweizerischen Konsumentenbund. Als Kassier und Marketingverantwortlicher unterstützt er den Verein mit seiner Expertise. Patrick Dütschler verfügt über 15 Jahre Erfahrung als selbstständiger Unternehmer in der KMU-Wirtschaft. In dieser Zeit war er für alle namhaften Konsumentenschutz-Organisationen in der Schweiz mit verschiedenen Verlags- und Marketing-Services tätig. Heute ist Patrick Dütschler Head of Sales & Marketing bei Kvmedia GmbH in Luzern, einer Entwicklerin und Betreiberin von digitalen Marktplätzen. Seit 2022 leitet Kvmedia auch die Geschäftsstelle des Konsumentenbundes und transformiert den Online-Auftritt in ein digitalisiertes Kompetenzzentrum.

Digitales Marketing ist Ihre zentrale Anlaufstelle, wenn es um den Aufbau geht eine glaubwürdige Online-Präsenz. Im Gegensatz zu herkömmlichen Marketingtechniken ist es nicht auf eine einzelne Technik beschränkt. Es gibt eine Reihe von Methoden, mit denen Sie Ihre Marketingkampagne heute starten können. Kann digitales Marketing den gesamten Marketingbedarf eines Unternehmens abdecken? Ja, Sie glauben vielleicht, dass digitales Marketing die Zukunft des Brandings ist. Wenn Sie Ihre Zeit und Ressourcen effizient in digitales Marketing investieren, brauchen Sie keine anderen Marketingmechanismen mehr. Mit Milliarden von aktiven Social-Media-Nutzern stehen die Chancen gut, dass Ihre gesamte Zielgruppe auf Social-Media-Plattformen ist. Die meisten Kunden bevorzugen heutzutage Marken mit einer guten Social-Media-Präsenz. Sehen meht information aus Patrick Dütschler.

Digital signage mirrors marketing and advertising news from Jarábik Barbara

Digital signage marketing and advertising trends with Barbara Jarabik: The global digital signage mirrors market was estimated at USD 780 million in 2021. The world market is expected to grow steady at a CAGR of 12.21% to hit USD 910 million by 2023. Digital signage mirrors can greatly increase individual efficiency by choosing outfits as per weather updates while also offering bus and train schedules (including traffic updates). Digital signage mirrors in smart homes, planes, commercial spaces, hotels, etc. are designed to be connected to users as well as with different devices around. Energy efficiency is one of the major advantages that will drive the adoption of digital signage mirrors.

An increasing number of sectors are adopting smart mirrors says Barbara Jarabik. End-users are testing these mirrors in trial phases in places such as elevators, public restrooms, and hotels. Advertisers can gain significantly from the use of smart mirrors as they can be used for target advertising. “Smart mirrors can increase sales in the retail sector by improving customer engagement in dressing rooms. Smart mirrors combined with RFID and display technology can provide user-specific suggestions, thus helping to increase sales. More smart mirrors are likely to be installed in various places in the coming years,” according to Barbara Jarabik.



Digital signage has advanced at an incredible rate during the previous decade, with the market expected to grow constantly in the future. The digital signage sector is gaining traction, and in the era of AI and analytics, the promise of an increasingly intelligent, “predictive” screen will only add to that impetus. What was previously a passive medium for broadcasting information to consumers has evolved into an immersive and engaging platform for streaming customized material to viewers, providing real-time value.

Customers all around the globe are embracing digital signage to boost their businesses and distinguish themselves from the competition. However, new demands are rising, necessitating more complex and adaptable technologies. Digital signage is engaging our senses more than ever. We’ve already seen technology stimulate our sense of touch for over a decade now, with touchscreens and fingerprint sensors. Now, NTT, a Japanese telecoms provider, has taken digital signage to the next level by adding aroma-emitting devices to it.

Retail was among the first sectors to install massive digital screens in storefront windows and see the value of employing these screens for more than simply advertising and marketing. One of the first companies to realize this was Burberry. They placed mirrors around their flagship Regent Street store in London that also served as digital signage agents. The mirrors displayed advertising material but also responded to the items selected by customers in front of them. For example, if you passed one of these mirrors while wearing or holding a top, skirt, or trench coat, the RFID-enabled display would start showing runway videos of the item you’re holding or wearing.

Education has often been a sector that has lagged behind in terms of adopting technology due to limited funds and time-consuming methods of implementation. However, when given the opportunity to use tech in educational institutions like schools and colleges, digital signage has immense potential to be a game-changer. Merchant Taylors’ School in the UK employed digital screens to display live streams of current currency rates, stocks, and news from outlets like The Financial Times, CNN, and BBC to students who had Economics as part of their curriculum. These real-time developments were then reviewed in class, and students could enrich their financial knowledge just by looking at the information on the digital signage as they walked to class.

Similarly, the school also used separate social media streams for various courses and year groups, which were subsequently shown on screens outside of lectures and classes. These streams were updated by the lecturer of those lessons tweeting from wherever they were on campus at that moment, and students would instantly see lecture times, venue changes, and even class notes and study material by simply checking the displays.

Cleverly installed behind the mirror face, the high calibre screen technology is completely hidden. Elegant and seamless, it allows a functional yet versatile utility. Designed for indoor out-of-home spaces, the Digital Mirror brings the substance to luxury brands’ marketing campaigns and digital innovation to premium venues. Digital signage plays a significant role in determining purchase decisions, brand awareness increase and carbon footprint reduction. The Digital Mirror surface area can be easily cut to different shapes and dimensions, horizontally or vertically, enabling wider integration to any interior space. Discover more info on Barbara Jarabik.