Category: Marketing

Best social media marketing trends from Brian Houchins

Ecommerce marketing latest news with Brian Houchins today: In the coming years, immersive technologies such as Virtual Reality (VR) and Augmented Reality (AR) will expand beyond their current applications. They will not be limited to providing immersive experiences but will be instrumental in facilitating remote shopping experiences, virtual product tours, and interactive advertisements. As the line between the virtual and the real world becomes increasingly blurred, how consumers interact with brands and their products will fundamentally change. The transformation will lead to a more engaging, interactive, and personalized customer journey, making the consumer experience more dynamic. Additionally, the future of digital marketing will witness a surge in the adoption of predictive analytics. As machine learning algorithms evolve, the algorithm’s predictive capabilities will become more precise and actionable. Businesses will be able to anticipate consumer behavior and purchase patterns accurately, enabling them to develop proactive marketing strategies that hit the mark every time. Predictive analytics will be crucial in helping businesses stay one step ahead of their consumer needs, thereby driving customer satisfaction and loyalty. Discover more details at Brian Houchins.

Internet marketing leverages digital channels, including email, social media, websites, and search engines, to reach your ideal audience. Unlike more traditional advertising mediums, such as print, the internet encourages two-way conversations between your business and your customer, ideally creating better long-term customer retention. There’s no avoiding it: internet marketing is critical for the success of your business in 2022 and beyond. But with all the gimmicks and tricks, it can be difficult to distinguish short-term wins from effective long-term strategies, which is why we’ve created an ultimate guide. Here, we’ll cover everything from marketing strategies to real-world examples, to ensure your business reaches the right people out of that four billion.

Why China dropshipping? China is the fourth largest oil producer in the world with the country having a production of 1.3 billion barrels in 2002. The size of oil deposits in China is not known for numerous oil exploration studies being conducted in the country. Despite China’s enormous oil production, the country is still oil-deficient and being the world’s largest oil consumer in the world, and the country relies on oil imports to meet its domestic oil demand. China has also invested in renewable energy which is seen as the new frontier in the energy industry, with the country being the top electricity producer from renewable sources. The country has numerous wind farms located in its vast territory as well as in offshore sites to harness wind energy which according to researchers from Tsinghua University, can meet the country’s electricity needs. In 2013, the total electricity output from wind sources amounted to 140 Tw-h.

Having a successful dropshipping business is not just about opening a store, and it is not even enough to have a great product. To make your business fruitful, it is necessary to apply appropriate marketing strategies to generate dropshipping sales because just like physical stores, those that are online also demand attention. Although under a dropshipping scheme your investment in the logistics part will be minimal, your business will be useless if you do not attract potential customers. As in digital marketing strategy, it all starts with attracting customers.

Every business wants to be on the first page of search engine results. It is a coveted place to be, which is why you will find companies pumping hundreds of thousands of dollars for the first-page real estate on the internet. If you are a digital marketer who can get any client of yours on the first page of Google, you can command any price. Unfortunately, it is not that easy to make it happen and there are so many factors that should align for that to happen. Discover more information at Brian Houchins.

Nothing sparks conversation more than a good AMA (Ask Me Anything) on Instagram Stories. And while influencers have been known to use the Instagram Stories question sticker to help their followers get to know them more, there’s no reason why you can’t do the same for your business.It’s a great opportunity for your followers to get to know your brand better, or get more information about your products. On the flipside, it’s a great place for you to ask your followers some questions. You could spark a conversation about your next season’s color palette, or what product lines they’d like to see more of.

Although a new investment can be daunting at first, hiring a dedicated professional to manage your social media marketing and create effective and engaging content will save you time and money, while growing your business exponentially in the long term. If you’re ready to reach global audiences, create lasting relationships with your customers, and develop a loyal fan base, start a conversation with the experts at Agency Partner Interactive today! API offers an array of affordable marketing There are many types of digital marketing that you can leverage to increase your audience reach. Using multiple digital marketing channels can help you create a well-rounded strategy that will yield the best results. To help you determine which digital marketing strategies may work best for your business, here are six of the most effective types of digital marketing: Content marketing refers to informational, valuable content like blog posts, how-to videos, and other instructional materials. This type of marketing helps you connect with your audience and answer their questions. It can also help to generate leads and close sales.services, and we’ll customize your social media marketing strategy to accelerate the growth of your business and deliver actual results.

Brian Houchins about Digital Marketing : You also have to ask yourself what kind of business you are running. Are you going after a single purchase, generating a large cash-flow, a subscription programme, or growing your business into a well-known brand, where your customers will come to for all their future needs? Get clear on your intended outcomes for your campaign before you begin the process of setting up, because if you have no clarity on direction, you can veer off course very quickly, losing out to your competitors. A general rule of thumb for marketing is to be everywhere that your potential customers are. However, in real terms, this simply isn’t possible, as your marketing budget and your profit margins might not allow for that to happen. Of course, you want as many potential opportunities to communicate with your audiences, but appropriate selection of channels, products and messages is the ‘art’ underpinning the science of technique and mechanics.

Digital consulting online education today

Digital consulting guides in 2023: Your foundations are in place. Your marketing and sales pipeline has been built – and you’re confident it’s leak proof. Now, run it. Turn it all on. And wait. Wait to see where those cracks appear. Correct them. Improve them. And watch as the results come in. As you double your marketing impact. And then one day, you will realise: we know what marketing to do, when and why and we have set up the system to do it. We’re getting the results we want. And this all feels so easy and right. See additional info on marketing courses online.

A research paper AdsRunner came across shows that global digital ad spend grew by 31% in 2021 and it is estimated that will grow by another 17% to hit $515,277 Billions in 2022. This shift to the online space and associated increase in advertising has, however, have led to a downside of much higher competition and higher advertising costs for many players. Following this trend, more retailers have closed their physical stores and have shifted their focus online. Together with this, businesses have allocated more of their marketing budgets to digital advertising and are seeing unanticipated boosts in revenues as a result. Some of these businesses are also many of the leading brands with excessively high advertising budgets. This should be a signal to smaller operators who can be confident that if the bigger players are seeing an opportunity, then that is also open to smaller businesses too.

Utilize a blog as a content marketing strategy, so that other people can also reach your store through indexed content. You can create content that is formative, such as guides, tutorials, data, manuals, recommendations, advice, and all those ways in which you can educate your audience on aspects related to your sector. You can also generate content that appeals to the emotions of users, as this helps establish a good connection between the audience and your brand. One of the most effective techniques to communicate and achieve engagement with customers and potential customers is email.

There was a time when backlinks were the go-to thing for SEO. Thankfully, things have changed and Google has started placing more importance on contextual links. Links that are embedded within your content and point to contextual text and information are valued. It will give you more traffic, visibility, credibility and authority. You can earn more contextual links by doing the following: Guest blogging, a powerful link building strategy; Getting links from high authority sites that focus on your niche; Attaining editorial links from well-respected magazines like Entrepreneur, Forbes, Inc Magazine; Getting your leadership team interviewed by relevant magazines; Finding broken links on high-quality websites and replacing broken ones with your contextual links.

Why China dropshipping? China is the world’s number-one producer of cement, steel, and chemical fertilizers. Of the ten largest steel producers in the world, six are based in China with the country’s annual steel production of 683 million tons being the highest in the world. China also has the largest cotton textile output of any country with textile manufacturing accounting for 10% of the country’s gross industrial output. China is the third largest producer of automobiles in the world behind the US and Japan with the annual automobile export being estimated to be $70 billion. The automobile sector experienced a dramatic growth in the past few decades with the country’s annual automobile output increasing from 1.45 million units in 1995 to over 13.7 million units in 2009. Manufactured products account for about 94.3% of China’s $2.09 trillion total exports which include automobiles, ships, locomotives, textiles, fertilizers, and electronics.

Did you know that your Instagram caption can be up to 2,200 characters long? That’s a whole lot of space to share with your audience. One of the factors that affects how your Instagram post performs in the algorithm is “time spent on post.” So one of the easiest ways of improving your Instagram engagement is simply writing longer captions! We teamed up with influencers marketing platform Fohr to crunch the numbers and determine just how much caption length impacted engagement. Last year, we saw a great new trend of brands and businesses really taking advantage of this character count and writing longer, more in-depth captions. Some even had to continue their caption into the comments section!

Internet use is still increasing worldwide every day — in fact, over 4.95 billion people around the world use the internet, as of 2022. Marketing is, and always has been, about reaching customers where they are. TV commercials, print advertisements, and billboards all attempt to do just that. The internet offers unique benefits other marketing mediums can’t offer — scope of reach, the option to personalize content, and the opportunity to build far-reaching relationships with customers, being just a few. But the internet can be an overwhelming and all-encompassing entity, filled with videos and recipes and news articles and e-commerce sites. In the crowded space of the internet, how are you supposed to differentiate your business to reach the right audience? Discover extra info on https://marketingspaces.co.uk/.

Running an organization isn’t easy! There are countless things that require your attention and it’s hard to dedicate time for anything new. The key to running a successful and sustainable business is task delegation. Having an expert devoted to a crucial part of your workload allows you both to do what you do best while sharing a common goal. By hiring a social media manager, you can shave off a few hours from your schedule each week without breaking the bank.

A conventional e-commerce store owner needs to take professional-quality photos of products, which includes a good digital camera, a light box, lighting and more, which can be quite costly. This problem is solved with a dropshipping management app, as the “product importing” feature allows for instant photo import.

campaign link tracking management platform with CampaignTrackly today

Excellent campaign URL builder solutions with CampaignTrackly: Streamline access to insights by viewing Google Analytics Campaign reports right into your campaign’s dedicated page. Get a “one-click” view of top-level and granular data augmented with extra insights from our homegrown link shortener. Uncover under-performing links in seconds. Save time with our friendly report explorer that shows you stats even on non-UTM custom tags. Auto-connect with your Bit.Ly account in no time & get all your UTM links shortened automatically in one go as part of the URL building process. Need to bulk-shorten? You got it! No more manual workarounds needed! See even more details at campaign URL builder. All-in-one: Easily orchestrate link tracking excellence – manage campaign URLs, shorteners, users, tag libraries, and conventions in one central place.

The Ultimate URL Builder & Link Management Solution for Your Marketing Campaigns

Unlimited Categories: Organize your campaigns into unlimited categories – add category tracking or use categories to limit user access. Unlimited Campaign Edits: Missed a link? Need to add more tracking links to existing campaigns? No problem, just click “+Add Links” from your individual campaign page and go. Dynamic Search & Archives: Easily maintain a well-organized work space thanks to our search and archiving options. Find or archive old campaigns with a few easy mouse clicks.

For Analytics Pros: They say that 60% of your time is spent on fixing bad data. Dealing with disparate data from every digital campaign and having to constantly re-do, edit and reconcile missing, incorrect or duplicate custom campaign performance stats? It doesn’t have to be that difficult. That’s why you have us – we help you standardize link format and ensure tag conventions are enforced consistently. When your stakeholders have a robust, reliable and well-defined tracking link strategy that scales across users and campaigns – you will love the data you are getting and will save time.

Hopping Between Tools to Shorten Links? No More. Use our Ctrly.io shortener for FREE or connect with your Bitly, Rebrandly or Short accounts with a click. All your links will be auto-shortened, no extra steps. Benefits: Save time & eliminate multiple touch points in your tagging process. Juggling Files & Places to Manage Links? No More. Use One platform to store and access all our tracking links, nicely organized and easy to search by date of creation, keyword, alphabetically, and more. Benefits: All your links in one centralized place – available to export, share and store.

Take the stress out of trying to prove your advertising ROI. Automate tracking link creation and eliminate bad reporting data. Get started in as little as two hours. Bloggers, analytics specialists, email producers, and digital marketers need a light, sustainable process that opens doors to improved productivity and faster results – at scale. That’s why they use CampaignTrackly. For Bloggers: Add multiple UTM_source tracking codes to your blog link to ensure you are tracking every single website where you will share your blog. Our Chrome/Edge extensions let you do that in seconds. Find even more details on https://www.campaigntrackly.com/campaigntrackly-launches-novel-excel-chatgpt-url-builder/.

Google Analytics: Simple, secure, no-code connection to your Google Analytics accounts – ALL of them! If you own 5 sites, you can track campaigns across all of them – in one dashboard! Secure and simple integration with your SFTP for easy-to-schedule exchange of files and data. Currently we consume SaleForce ID & Campaign Data and Send Back Daily and Weekly Campaign data. Our super-friendly, yet powerful extension lets you save a significant amount of time and tag without the need to hop between pages or sites. EASY. SIMPLE. FAST. One-way Zapier integration can connect CampaignTrackly to Google Sheets, HubSpot, Marketo, and other applications in the Zapier eco-system that you might be using.

Social media brand marketing solutions from Eden Gelt right now

Top rated social media brand marketing strategies from Edan Gelt: SEO Must Do’s Before Posting: Before posting your video, make sure it’s visible in online searches. Search engines like Google still index based on text so make sure your video title, tags, transcription and/or description has keywords. This way when a prospect searches for your topic, your video can be found. If you’re tech savvy, submit a sitemap to Google – this tells search engines what your video is about and helps you get found. Change the title of your video slightly for each platform so you don’t poach your own search results. Now that you have your first video and some strategies for exposure, start posting and be consistent. Looking forward to seeing your business in the digital world! Read additional information at Edan Gelt.

Enhanced Budget: Word-of-mouth marketing will increase your marketing budget, after all, your customers are doing your marketing for you! Have you ever seen a free Starbucks day online? It is picked up by the media, talked about amongst your target market and goes viral across social platforms. The buzz surrounding free can get millions of impressions for less than a paid ad. The goodwill created by delivering this experience will be tenfold.

So how do you use reciprocity to increase business? Service Business: Offer free advice and consultations. Lawyers can answer pertinent questions, realtors can provide a free staging appointment, medical professionals can offer a free assessment, a salon can offer a free bang trim, etc. Brick and Mortar Restaurants or Retail: Offer something to get people out of their door and into your store! A free small gift just for stopping in, a no purchase necessary gift card for dining, a free appetizer, or even a free experience. Recently, I received an offer from Gillette for a FREE Venus razor – titled “For Your Daughter.” That’s a $15 value, of course that made me get out of the house and go to the store, and we far outspent the value of the razor. Then there are free Slurpees at 711, Free Coffee Days at Starbucks and the list goes on.

As part of your brand communication strategy you will need to provide relevant and consistent content. For example, if your main social media account is Instagram you should aim to post once a week (ideally at the same time, on the same day each week to build consistency). Your posts should be well-thought-out, helpful and add real value. You should not be posting content for the sake of posting. Irrelevant or dreary content can hurt your brand image. Remember, quality over quantity, always. See additional information at Eden Gelt.

Real Estate agent? Take your clients on a virtual ride with you through the streets of a neighborhood and talk about why you’re the area expert. You can touch on school district borders, housing market stats, or even the current night-life. Virtual open-houses have become highly popular during the pandemic so show your clients a listing. You can even have your clients play a game of car-pool karaoke on your next showing and let your playful personality shine through. Testimonials live from clients would also be a great feature.

There is no doubt about it, 2020 is perhaps the most difficult year any of us has had to face. This year is also challenging for many of the world’s top brands. Top brands are now being forced to rethink their communication strategies. These leading brand strategies are now focused on communicating in trust, taking responsibility, having direct interaction and effectively communicating to consumers all while remaining empathic and positive.

Partner: Double your reach and budget by partnering with another complementary brand that targets a similar audience. If you engage with a brand that already has established trust with your clients, they are more likely to trust your brand. Make the most of your partnerships by finding businesses with similar but non-competing target markets and co-market. Be a Guest: Appearing on someone else’s platform, such as a podcast or blog, exhibits your initiative and your intelligence. Podcasts and blogs are all the rage and being featured on one gives you the opportunity to get in front of new clients. It also positions you as an industry expert. You don’t have to spend a lot of money to increase your brand awareness. Just try some of the tactics here to discover works best for increasing your brand awareness on a budget.

There are several ways to effectively ask your clients to give you reviews. You can politely ask by weaving it into your closing. Adding links in your email signature to sites you wish to have reviews on is effective and professional. You can ask in all correspondence and on social media by sharing a link set up in GMB. When you receive reviews, interact and respond within a timely manner. By responding quickly and skillfully, it shows your customers and those potential customers who are researching you online before making that initial interaction that your business values client feedback. Positive reviews and responses are going to have a positive effect on potential customers when researching your business. Reviews and responses also increase your business’s visibility in search results. See even more details at Eden Gelt.

Successful communication strategies tell the consumer about a brands responsible approach to the current situation. A classic example of this occurred early in the pandemic when a toilet paper manufacturer began a campaign designed to dissuade consumers to stop panic buying. Asking customers to not buy your product may seem counterintuitive. But what it is doing is building customer trust by making the consumer aware of the empathic nature of the brand.

3…2…1…ACTION It’s game time and there is no fancy equipment required. Are you ready to film? Just take out your handy phone, iPad or computer and let’s start rolling! Depending on the type of content you are looking to share, you can record 1-minute clips straight through or you can film individual segments and patch them together with film editing software such as iMovie, Open Shot, Movie Maker 10 and more. If you’re not handy with editing, you can hire someone (or recruit your children). You can also just publish raw and real footage. Depending on your business type and brand, sometimes having unedited content may even help you connect better to your client base.

Brand awareness marketing strategies by Eden Gelt today

High quality brand communication on social media tips and tricks from Eden Gelt: Based on your business type, there are other platforms to share your video feed. Explore these options for even more exposure. Yelp is significant for attracting new customers. Since you have a short moment to capture a prospective client or patron – choose a professionally produced shorter video to give an overview of your business or service. Reddit is community based, similar to YouTube so it’s more work than just posting a video, you need to join a community that fits with your business and then interact and engage by posting relevant content and video feed. Find even more details at Edan Gelt.

GMB gives you the opportunity to publish offers, events, services and your product line to your listing and maps. This lets you engage with your searching audience in almost real-time. These local posts give you the power to engage with your customers in real time. Importantly, local posts allow you to broadcast your specials or any time sensitive announcements that can benefit you and your customers such as a flash sale. Monitor your progress through “Insights” – analytics provided by GMB. The analyzing feature lets you know how customers found you, where they found you, who asked for directions and who called. This will give you valuable information on how to craft your local posts, where your customers are searching and how, which will help you with any digital marketing needs. Tracking how your business is reaching customers and potential customers is important because by analyzing this data it will give you the tools you need to maximize your reach by the data.

Engage: It is no longer enough to just have a social media page and presence; you need to jump into your customers’ conversations and understand what they value and give it to them. Create a concise social media strategy and curate your content, including company updates and trends, to maximize engagement on your platforms to establish yourself as an industry leader. Use specific hashtags and maybe even develop your own hashtag to group your content and make it easier for people to find.

When posting, make sure to take advantage of the hashtags (Instagram allows for a maximum of 30 and I recommend you use each one to create a wider reach on your post) but each hashtag must be relevant to your brand and niche so it lands with the correct audience. Each social media post should always have a call to action, regardless of what platform you are using. This means you should ask your audience to share, comment or vote. The more engagement a post has the more likely the platform’s algorithm will kick in and allow you to gain a wider reach to new audiences with similar interests. See extra info at https://elibrary.asabe.org/conference.asp?confid=aetc2010.

Real Estate agent? Take your clients on a virtual ride with you through the streets of a neighborhood and talk about why you’re the area expert. You can touch on school district borders, housing market stats, or even the current night-life. Virtual open-houses have become highly popular during the pandemic so show your clients a listing. You can even have your clients play a game of car-pool karaoke on your next showing and let your playful personality shine through. Testimonials live from clients would also be a great feature.

Word of Mouth Marketing: Word-of-mouth marketing is one of the most effective marketing tools. This is successful when people spontaneously talk about your product, service or brand. There is no better way to do this then with the power of free. Happy users or customers are more likely to sing a company’s praises and refer their friends and family. When people tell others about your product they are referring new customers, free of charge your way. When you reach potential new customers with your free sample they are likely to talk about it with their friends, family and coworkers. These conversations are where your product will gain reputability.

The law of reciprocity is one way marketers use psychology to entice or influence people to buy products or services. It’s an innate reaction that if used correctly could result in an unprecedented ROI. I received a postcard in the mail a while back for a free 8lb bag of dog food from PetSmart – brand of my choice. I went into the store and grabbed the bag of dog food but feeling guilty about just getting something free, I also filled up my cart with $50 of treats and pet toys for my pup. I felt compelled to make a purchase, to reciprocate. Imagine you’re out to dinner with your friend and she grabs the bill, a small argument ensues, she wins, and you feel indebted and want to do something in return immediately. The result may be a lot of thanking, but you know quite certainly that you will be picking up the next tab. That is the psychology of reciprocity.

Reviews Make it or Break it: Did you know that 90% of consumers research online and rely on review sites before making a purchase? Google reviews make it or break it for your business. We live in a world where everybody Googles everything, and ratings can make or break your business. Just a half star increase in your rating is equivalent to a 9% increase in revenue per Harvard Business Review. If your business was a restaurant, Berkley economists found that a half star improvement makes it 30-49% more likely that a restaurant will sell out during peak hours. See extra info at Edan Gelt.

Another leading brand strategy during this pandemic, is the “Water Wipes” brand of baby products. They created a virtual group named “Early Days Club.” This group is designed to let parents interact with each other while sharing advice and tips. All while assisting each other while overcoming the challenges arising from raising a child during the pandemic. Many other brands are establishing similar communication approaches. Some online platforms offer free-for-all courses and restaurants publish their famous recipes for consumers to cook at home.

Entertainment venue? Share the experience. Make your client’s hearts race or minds open. Give them a first-hand glimpse of riding a water slide or snippets of an attraction, show or new game. Let them feel the excitement of your brand. During the pandemic guests may be cautious to return – show them what you’re doing to keep them safe. Consultant? Give out free tips and tricks, a how to guide or case studies – have you seen my Edan Gelt vlog yet? I not only recommend vlogging, I also practice it.

UTM builder software with CampaignTrackly 2023

campaign URL builder software with Campaign Trackly right now: Our Chrome browser extension lets you capture single, multiple web URL links and all links in an email with a click, as it opens the tagging dashboard for you simultaneously. You can then select your tracking parameters, tag your links with them and use your new links in seconds. Highly efficient for email producers. Both your UTM tracking parameters and links are saved in the CampaignTrackly website, so you can edit, re-use, or export them on demand. Discover more details on campaign URL builder. No manual work: Build UTM links 36x faster – uniform and error-free link tracking at scale. Automated tagging process with SalesForce, HubSpot & more.

The Ultimate URL Builder & Link Management Solution for Your Marketing Campaigns

Weekly email updates will keep you up to speed on any progress and new campaigns happening in your account. You can stop emails at any time. Multi-Link Grabbing Chrome Extension: We now offer an enterprise edition of our Link grabber which enables email producers to grab, tag and auto-return tagged links into email with a click. No extra effort. Our deeper Google Drive integration enables you to add display images to your display tagging campaigns and even send all your links automatically to a Google drive document to save time.

For Analytics Pros: They say that 60% of your time is spent on fixing bad data. Dealing with disparate data from every digital campaign and having to constantly re-do, edit and reconcile missing, incorrect or duplicate custom campaign performance stats? It doesn’t have to be that difficult. That’s why you have us – we help you standardize link format and ensure tag conventions are enforced consistently. When your stakeholders have a robust, reliable and well-defined tracking link strategy that scales across users and campaigns – you will love the data you are getting and will save time.

Build unlimited Campaign Tracking Templates using our simple template wizard. It takes seconds to build your templates and make them available to you and your team. Benefits: Automatically standardize campaign tracking data. The process is no longer error-prone and person-dependent. Memorizing or Entering Tags Every Time? No More Drag-and-drop or check-list tags from your library in your tagging dashboard. Our tag generator and tracking link builder will do all the heavy lifting for you. Benefits: Eliminate the guesswork and manual work, ensure standardized tag use.

Marketers today promote thousands of digital links across multiple channels and places. They need to be able to track their efforts in a scalable and effective way. Measuring the campaign-level impact at the brand, vendor, channel, placement, and asset level needs to be well orchestrated and governed to ensure data accuracy drives optimal budget and engagement decisions. Getting timely insights on the spend and impact of a Social Media, Email, or any other channel shouldn’t be a convoluted and tedious process. Read even more details at https://twitter.com/Campaigntrackly.

Google Analytics: Simple, secure, no-code connection to your Google Analytics accounts – ALL of them! If you own 5 sites, you can track campaigns across all of them – in one dashboard! Secure and simple integration with your SFTP for easy-to-schedule exchange of files and data. Currently we consume SaleForce ID & Campaign Data and Send Back Daily and Weekly Campaign data. Our super-friendly, yet powerful extension lets you save a significant amount of time and tag without the need to hop between pages or sites. EASY. SIMPLE. FAST. One-way Zapier integration can connect CampaignTrackly to Google Sheets, HubSpot, Marketo, and other applications in the Zapier eco-system that you might be using.