Category: Marketing

The climb of a growth hacking consultant : Nathan Barnwell

Best growth hacking tricks from Nate Barnwell: Despite the importance of product, it would be foolish to restrict your activities to only the product. The same internet that redefined product has also redefined distribution, and not all distribution is within the product. Those with a strong understanding of how people flow online will be able to use that knowledge for the sake of their startup’s growth. What does the “hacker” in growth hacker mean? The word hacker has a few different definitions and connotations that inform the meaning of growth hacker. Hacker is sometimes used to refer to someone who is clever, original, or inventive. They will use whatever is at their disposal to create a solution that might have been overlooked by others. A “life hacker” would be an example of this use of the term. This same attitude is found in growth hacker because they are forced to be ingenious if they are going to achieve growth. Paths to growth are not usually obvious and it takes extreme creativity to find them.

When Tinder, a sort of dating game, first launched, the first problem it faced was the lack of people playing the game. For this purpose, Tinder has started a campaign in the dormitories in universities and getting one-on-one member registration. This way, the number of members increased from 5,000 to 10,000. These new members also started to make their friends members. Those who saw that their close friends are members of the app could overcome their concerns about being included in the system more easily. As the number of female members increased, more men began to use the application. Today, Tinder has become a worldwide dating app with millions of users.

Nathan Barnwell growth hacking strategies: Word-of-mouth is organic and effective. Recommendations from friends and family are some of the most powerful incentives for consumers to purchase or try a product or service. The secret of word-of-mouth’s effectiveness lies in a deeply rooted psychological bias all people have — we subconsciously believe the majority knows better. Social proof is central to most successful sales copywriting and broader content marketing efforts. That’s why businesses draw so much attention to their online reputations. They know in today’s customer-driven world — one where communication methods change and information is available to all — a single negative blog post or tweet can compromise an entire marketing effort. Pete Blackshaw, the father of digital word-of-mouth growth, says, “satisfied customers tell three friends; angry customers tell 3,000.” The key with word-of-mouth is to focus on positive user experience. You need to grow a base of satisfied customers and sustain the wave of loyal feedback that comes with it. With this method, you have to focus on delivering a spectacular user experience, and users will spread the word for you.

Startups, for example, often struggle to determine which marketer they should hire first. A growth marketer is a good bet — especially if they already have strong brand guidelines in place. (Setting tone and voice, messaging, and value propositions is not typically something a growth marketer will do.) “They are especially impactful at early-stage companies where there isn’t enough conviction to invest heavily into one given channel, due to lack of validation,” Sookraj told Nate Barnwell. “[Growth marketers] are especially impactful at early-stage companies.” But startups aren’t the only ones who see value in growth marketers. Enterprises should consider adding growth marketers as well, says Sookraj.

The first is a product that people actually consider a “must have.” In the startup world, this is generally referred to as “product/market fit.” Once you’ve validated product/market fit, it then becomes important to define an overall success metric. This success metric should be a “North Star Metric” for the entire team to gauge the success of the business. The right North Star Metric tracks cumulative value delivered across a growing customer base. This is a much more sustainable growth indicator than something like registrations, downloads or even revenue (many subscription businesses have inactive users that are still on a paid subscription but will likely churn). See extra details on Nate Barnwell.

Growth is fundamental to a business’ survival. According to the Bureau of Labor Statistics, approximately 20% of new businesses fail during the first two years of being open, 45% during the first five years, and 65% during the first 10 years. Those numbers are generally consistent across most industries — but they also highlight how important it is to plan for growth from day one. A concrete growth strategy is more than a marketing strategy, it’s a crucial cog in your business machine. Without one, you’re at the mercy of a fickle consumer base and market fluctuations.

Email extractor today that works

CBT search engine scraper these days that gets results? Marketing automation can also help with timely emails when an eBook is downloaded from your website. When you are sending emails, make sure your tone of voice resonates with your target audience. An email design that is consistent with your brand colours and messaging will help you build and maintain awareness of your business. You can repurpose content from your blog posts and place into your email template which saves time and also provides another way for people to read your insight.

The problem with scraping B2B marketing lists with other web scraping tools is that they tend to produce very limited sets of results as those scraping tools are usually limited to a single website source (i.e. Google or Yellow Pages). Equally, most of scraping tools have a tendency to scrape a lot of junk and irrelevant data entries. We have used over a dozen scraping tools, which enabled us to understand all the problems and address them. Instead of releasing individual website scraping tools, we have decided to make everything as easy as possible for the end user by giving you the maximum flexibility to scraping whatever platforms you want.

The objective of CBT scraping software is very simple: to allow you to scrape niche-targeted business leads that you can use for B2B marketing to boost your wholesale sales. For example, if you manufacture hemp and cbd oil, cbd gummies, cbd topicals and pain creams, hemp cosmetics and cbd pet treats, you could scrape separate databases for pet shops, cbd shops, health and sports nutrition businesses, vape shops, food and beverage companies and beauty and cosmetics retailers and wholesalers. The idea is to then use the scraped leads to target the businesses with your wholesale offering. It is a no brainer, if you are a wholesaler or a manufacturer, your target clients are predominantly retailers and wholesalers. Our software will help you to uncover all of your prospects with relative ease and low cost. You can then start to engage your B2B marketing tactics and send out mass emails, newsletters, send out samples via direct mail, call up the companies via your telesales team and connect with your prospects on social media. CBT web scraper and email extractor was created with the aim of taking out the heavy lifting from the lead generation stage and slashing your costs thus leaving you plenty of resources and time to connect with your prospects.



How can data scrapping help your business ? Here are some email marketing tips: Email marketing is one of the most powerful marketing strategies you have in your marketing playbook. It lets you nurture relationships with new subscribers and customers and offers a phenomenal ROI of 4200%. That means for every $1 you spend on email marketing, you have the potential to get back $42 in return. But you’re not going to get anywhere if your subscribers don’t open your emails. That’s why we’re sharing 5 of the best email marketing tips to increase open rates you can put to work right away to boost those open rates, get more engagement, and increase sales. Your email list declines by about 22% every year, even if you email them regularly. This means that every single year, nearly a quarter of your list doesn’t actually want to hear from you anymore. That’s going to tank your open rates along with everything else. Fortunately, there are ways to grow your email list so you can replenish it with subscribers that are interested in what you have to say. The other end of that, though, is removing the subscribers who are no longer interested. See additional info at Email Extractor.

In simple terms, the software will go out to all search engines, business directories, Google Maps and social media channels and find and extract data from websites matching your business niche using a set of proprietary filters and artificial intelligence. It will then save all the extracted business contact details from all sources into a single Excel sheet. You can then use these sales leads for B2B email blasts, newsletters, guest posting outreach for link building and off-page SEO, telesales, direct mail marketing and social media campaigns. The website scraper is dead easy to use. All you have to do is input your keywords, configure the settings, select the platforms you would like to scrape. The website scraper will then search for businesses matching your niche and extract the business contact details from them. All extracted data is exported into a single Excel spreadsheet file.

The software allows you to scrape your own website list. If you have a long list of websites, the software will even break the list down for you and process them in different chunks to speed up the scraping and data extraction progress. Simply upload your website list in a notepad format (one url per line / no separators) and the software will crawl every site and extract business contact data from it. This is an advanced feature for people who like to scrape their own sets of websites that they have harvested with other website scraping tools. Likewise, you can also upload a .csv file with previous results. You can either scrape for any missing data inside your existing results database or scrape new data on top of your results.

Direct marketing can include a wide range of tactics, both online and offline. Online direct marketing tactics are email marketing, targeted ads, remarketing, or SMS text message marketing. Offline direct marketing techniques are telemarketing, points of sale, or direct mail. Offer the ideal purchase experience: direct marketing allows you to craft a bespoke experience for each potential customer, thus maximizing conversion rates. Your customers will feel valued and will be guided from initial discovery stages all the way through the conversion stage of the buyer journey. Read extra information at https://creativebeartech.com/.

Convention and merchandise trade show booth provider by Infinity Exhibits

Custom merchandise trade show displays top rental provider? How do I order from Infinity Exhibits? It’s simple! We recommend you call us to order your product as opposed to using our online shopping system. Most of the displays we carry have multiple options that can be unclear and confusing. We verify every aspect of your order over the phone to make sure that you are receiving the correct product. Our sales staff is not paid a commission so you will never have to worry about being “sold to” or pushed to buy more items. Our main focus is to make sure you purchase a display that is appropriate for your needs. We will even recommend lower cost items if we feel they will produce the same results for your company’s marketing campaign.

The ultimate Tension Fabric Trade Show Displays! Kit options include lightweight affordable kits, merchandise kits, upscale kits with angels/curved designs, and architectural kits which combines elements of both. Our tension fabric displays are affordable, made in the USA, and are the perfect solution for those needing a super-compact, portable display that doesn’t compromise on visual impact. Our 20ft Backlit trade show booths are made from aluminum extrusion with SEG press fit graphics, tension fabric frame with zippered pillowcase graphics, or hybrid backlit displays which combines elements of both. Custom Graphic Display kits are available upon request to meet your specific needs.

It’s easy to make booth signs, but it is not so easy to make sure that they stand out. You need to get people interested in stopping at your booth and buying your products in order to make your time at the trade show worth it. The way your banner looks may play a big part in that, so it is a good idea to invest some time, thought, and money into it. You need to shine brighter than the competition. The main reasons you need banners for trade shows are so that people know who you are, what you are selling, and what they should expect. Your brand or company name and the logo should always be a prominent feature on your trade show posters, but this is especially true for your main sign. People need to know what you’re all about or they won’t be interested! Discover extra info on trade show shelving units.

When it comes to looking for a trade show booth rental company, there are a lot of unique qualities that should be considered that are separate from what you would want to look for when building a custom trade show booth. While a rental booth will not come with as much commitment as a custom trade show booth, you still want to do your due diligence to ensure you get a quality product.

Capture attendee’s attention with stylish designs, signage, hanging banners and a variety of colors and textures. We use materials that don’t add unnecessary weight to your trade show displays. We also use only what is necessary to fulfill the needs of our clients marketing objectives. The InfiniLite, Slatwall, TruLite and InfiniTruss lines requires no tools for setup in most cases. Provide lightweight, affordable, easy-to-assemble trade show displays that stand out from the crowd and help our clients succeed! We’ve been saving our clients money for over 20 years, providing them with trade show display systems that are budget-conscious, yet don’t compromise on presence or style.

Trade shows are among the best and most successful face-to-face marketing strategies. Nothing replaces face-to-face marketing. That is why trade events and shows still remain to be one of the best forms of marketing. Although it can be an expensive marketing method, the returns can be incredible. As a marketer, you feel a sense of accomplishment and relief when your exhibition becomes successful.

Attending virtual trade shows is a new reality for most us as we navigate this “new normal.” The playbook on this topic hasn’t been written yet. Most of us are figuring it out as we go. At Cvent, we’ve helped manage hundreds of virtual trade shows and have also had our own sales and marketing teams exhibit at many of them. So what does it take to be successful at the virtual trade shows you’re attending? The main takeaway that we’d like to emphasize is that a virtual trade show is still very much a trade show. To get the outcomes that you want, you need to prepare for it with the same rigor and discipline you would for any other in-person trade show. Find more info on https://www.infinityexhibits.com/.

High quality fractional CIO services by innovationvista.com

High quality parttime CTO services by innovationvista.com? CEOs are in a complex quandary on information security. On the one hand this is a topic requiring deep technical expertise which is (usually) outside the wheelhouse of CEOs, unless they head up a security tech company. On the other hand, it has become abundantly clear that in the court of public perception (and for that matter, the court of law), it is considered a CEO’s personal responsibility to ensure that appropriate protections are in place to protect the information of a company’s customers – particularly consumers. No CEO wants to end up on the front page of the newspaper or sued for negligence over a breach.

But what are companies to do who who can’t afford the escalated compensation packages demanded by experienced C-level IT leaders, despite having the same needs for this expertise? Most courses of action involve a trade-off either accepting less experience than ideally wanted and/or higher compensation costs for the position. With any approach, it is a difficult challenge for companies with limited budgets to get the experience they truly need for these critical decisions and responsibilities. Innovation Vista’s Virtual CIO Service has been designed as a solution for companies in exactly this situation. Explore a few extra info at fractional CIO.

A thing every CEO should know about cybersecurity: Achieving information security compliance with one or more government regulatory standards for information security (i.e. ISO 27001, NIST 800-171, HIPAA, NYDFS, etc.) is good, but not sufficient to ensure real cybersecurity. It is vital that CEOs establish the appropriate cybersecurity “tone at the top” for their respective organization, regarding the importance of information security and how cybersecurity is everyone’s shared responsibility in a truly digital world. Establishing an organizational “culture of cybersecurity” has proven to be one of the best defenses against cyber adversaries. It is the people, not the technology, which can either be an organization’s greatest defense, or its weakest link against a cyber-attack.

This is not the main driving problem though. The top CRM systems (Salesforce, Dynamics, SAP, Oracle) have been designed with sales input, design thinking and user experience experts coming out their ears. I find several of the top systems really elegant in their combination of simplicity and power. It’s hard to imagine these systems being much simpler while still achieving their intended goal. Neither is the tech IQ of sales staff the major problem. Never before have salespeople had the level of technical skill that today’s sales professionals possess.

Leadership’s Mindset about Change is Key for Survival and Success: Much of success in this age of accelerating change will come from how leaders frame the challenge for their organizations. We suggest embracing it, and designing in a regular assessment and redirection of strategy to their business as a “heartbeat”. Avoiding the perception of change and innovation as an “interruption” to business, and encouraging it as an ongoing opportunity for them to jump (and stay) ahead of the competition. Find a few extra details on https://innovationvista.com/innovation/change-fast-never-this-slow/.

Innovation Vista has a unique approach to selecting consultants for our engagements; we only hire lead consultants with experience as C-level IT leaders or Partner-level consultants who have demonstrated track records of tangible business results impacting Revenue, Market-share, and/or Margin significantly for their employers/clients. Our network includes consultants with experience in all major industries: Communication Services, Consumer Discretionary, Consumer Staples, Energy, Financial Services, Healthcare, Industrials, Information Technology, Materials, Real Estate, Utilities and more.

Data governors, is the bar so high on required data entry that it’s easier to enter none? Sales is an uncertain business, particularly at the upper edge of the “funnel”. A salesperson may not have a sense of which product(s)/service(s) a customer might be a fit for, or the scale or timetable of a likely transaction early in the process – right at the ideal moment when you’d like it captured in the CRM. Consider the (infinite) flexibility they have on what they track about those early-stage/potential deals in their spreadsheets, and configure accordingly. Consider also the new doors AI capabilities are opening to automatically fill in data gaps, etc. Focus your sales team’s efforts on the things that they alone can provide.

The key to resolving this tension is to grasp when each of these behaviors is ideal; collaboration is powerful ahead of decision points, and teamwork is key after decisions are made. Decision points act as a fulcrum between these different modes of culture. The quality of decisions reached obviously is a limiting factor on the success potential of the teamwork phase of execution, as well as a factor on the success of future collaboration in the organization. For that reason, skillful decision-making and skillful shepherding of this cultural dance between collaboration and teamwork are two key differentiators for effective leaders (alongside talent acquisition and mentoring). Find even more details at innovation culture.

Local SEO company with BrokenMoonMedia

Local SEO services 2021? Local SEO is a powerful lead generator for small and medium business. In 2020, 97% of customers search online for a local business. Local search statistics reveal that 54% consumers do this at least once a month, while 12% search for a local business every day. From that search, 72% of people will visit a store within 8km of where they are. Whether you’re an independent small business, a service-based business, or a local business without a storefront, local SEO is the key to driving more people to your store.

Local SEO has its own set of best practices. If not implemented in the right way, it will make things difficult and stops your site from performing well in search. For anyone wondering how local SEO differs from normal SEO, the former is all about building relevant signals around a specific location whereas the latter is the practice of getting higher SERP (search engine results pages) rankings for relevant keywords.

It’s surprising how many small business owners don’t know much, if anything, about Google My Business. A Google My Business listing done the right way can have a significant impact on local SEO relatively quickly. In fact, one study shows a GMB listing accounts for 25% of a website’s ability to rank locally. It doesn’t take long to complete the profile, and even if it seems like basic information, it helps optimize local SEO very well.

Broken Moon Media was founded by Aaron Jarrels in 2020, but we’ve had over 16 years’ experience in helping entrepreneurs develop success in their business and personal lives. Our focus is on finding areas online where your business could be more productive and successful and then helping you develop the path to get it there. We offer a variety of professional services that help you achieve your business goals. Do you need help with search engine optimization to get found easier and more often? What about help setting up and maintaining your social media accounts? We’ve got that. See extra information at here.

Still not sure about the difference between cheap SEO and (good) affordable SEO? Check out this infographic. With many larger SEO companies charging between $5K and $10K+ per month to optimize and manage clients’ SEO campaigns, many small businesses were essentially left to fend for themselves. The alternative became fly-by-night SEO companies offering cheap SEO packages at cut-throat prices. Forbes reports that a quality national SEO campaign will run you $2K/month on the low-end. After nearly 2 decades of executing profitable SEO campaigns, we can attest to that. Shady SEO companies charge $99/month. So, you have to ask yourself; if someone is selling you a Ferrari for $9,990, is that even remotely close to the same ball park as what you’d expect to pay for a Ferrari?

Analyzing competitors not only helps you set competitive prices but also enables you to respond to rival marketing campaigns. Apart from this, identifying your competitors lets you communicate with your target audience, improve your business processes, and distinct your business from others. Again, you can use the Google Keyword Planner tool to know more about your competitors. This tool will help you identify which keywords are the most and least effective for you.

Get free Instagram robot followers with growing tricks

Free robot followers on Instagram tips? It sounds obvious, but it deserves to be said: Don’t be afraid to occasionally ask your audience to follow you. The same way YouTubers ask their viewers to follow them at the end of their videos, you can also ask viewers to follow you for more content. Sometimes people might really enjoy what you put out on Instagram, but need a nudge before they actually follow you. Sometimes you just need to remind the users of a platform that they can subscribe to get more in the comments of a post. You can also do this in your Instagram captions or even work it into your content by pitching what your audience will get if they follow you or hinting at content that’s coming up that they won’t want to miss.

500 million Instagram accounts use Instagram Stories every day, and we’re expecting to see that number rise in 2020! Because of this, Instagram has been innovating by finding new ways for brands to engage with their followers, in the form of different engagement stickers for stories.Instagram Stories stickers are a great way to encourage your followers to chat and share their opinions and experiences with you, which, in turn, will help create a loyal following that feels connected to your brand.

If you want to tag your photos properly, you’ll need to find and use the most relevant hashtags. This means doing the appropriate research to make sure you’re using hashtags that not only describe your brand, but are also being searched for on Instagram. To find relevant hashtags, you’ll want to use a free online tool like IconoSquare or Websta to start. Below, I used Websta to find relevant, related and popular hashtags for my men’s accessory brand by searching for key hashtags that are closely related to my brand. As an example, searching the hashtag #MensFashion, I was able to pull the following list of additional keyword hashtags along with the number of times they have been used (popularity). Read additional information on instagram story downloader.

If you’re looking to reach new audiences, Instagram influencer partnerships are by far the best performing platform for brands. With an average 3.21% engagement rate compared to 1.5% across all social networks, having a strong influencer campaign strategy is a real asset to brands looking to grow on Instagram. But it’s not just any influencers – brands are starting to sway towards building long lasting partnerships with micro-influencers. Simply because, when done right, micro-influencer marketing works! Later teamed up with influencer marketing platform Fohr to learn more about influencer marketing trends and how brands can better work with influencer in the future.

Thankfully, you won’t have to worry about any of those things because you’ve come to the right place! By using our free Instagram views tool, you can stop overpaying for ineffective and fake interaction and instead enjoy free video views from real people who are actually interested in your content, for free! We’ve been at the cutting edge of Instagram marketing for many years and have been behind some of the biggest growth stories in the most competitive niches on the platform. And now, we’ve combined all of our expertise, know-how, and amazing strategies to put together the one free Instagram video views tool to rule them all! Discover even more information on https://robotgram.com/.