Category: Marketing

Digital marketing services London from AdsRunner.com

Digital marketing services London 2022 with AdsRunner.com? At whatever stage of business and ad spend you are, there is always a next step and milestone which must be hit. Developing your digital marketing is an ongoing process and journey. We get that it’s important to establish a clear, measurable and realistic roadmap in order to move in a planned direction, systematically. We’re not any other marketing agency, who talk jargon, leaving you confused by tech speak; we’re here for the journey with you and our team will work as an extension of your team, walking you through the labyrinthine world of digital marketing, so your business grows alongside your profits. Discover extra details at Digital Marketing Agency. Google Ads & PPC: We leverage Google Ads, Google Shopping and Display Ads to capture your next customer starting with their next search.

We’ve been singing the AI song for a while now and that’s because businesses are incorporating it more often than ever before and we have reason to believe that won’t stop. The possibilities with automation and AI are endless, truly. Think automated customer service, automated sales, AI marketing endeavors… Influencer marketing is loved because it’s real people using your product and the masses love to see real people using a product because it gives the product street cred, it’s not a boring ad, it doesn’t feel salesy, and people generally trust the influencer. When done right, this is a great way to get your brand a following that will lead to sales that will lead to loyalty. This means your influencer must have their own REAL followers and be a genuine inspiration to your brand.

AI includes any type of technology that imitates human intelligence in machine form. It includes technologies such as facial and voice recognition and robotics. Algorithms, chatbots and sales/data analysis are also forms of AI. Artificial Intelligence is useful for data collection and is a helpful contributor in the creation of personalized marketing strategies. 2022 and beyond will see greater emphasis on company discretion as customers demand less intrusive marketing. AI, when programmed and applied in the right way, facilitates the consumer needs for privacy while still providing them with relevant information. SEO and content writing will remain essential to attract new customers and retain customer loyalty in 2022. AI is not yet capable of producing quality content without the human element.

However, it can be all too different for a business just starting out these days. Most start-ups have a very limited marketing budget, so they must make an immediate profit for every dollar or pound spent. It’s important when setting out to set your marketing expectations right and understand your business growth journey. For instance, you might come up with a new line of products that have hundreds of stock keeping units (those details differentiating products, known as SKU’s). You may want to advertise all the products without holding any prior data. You may gather some ideas about advertising costs, but you don’t necessarily know which product works best and sells more, so your focus may be misplaced, and you can waste your marketing efforts and limited budget. Even if it’s a quality product that beats all the competitors, you have no brand equity and credibility to rely on, so why should consumers choose to buy from you, if you don’t stand out against the white noise of online, global advertisers?

After working in e-commerce for nearly a decade and successfully managing over $4m+ in ad spend for several online businesses in different niches, I was persuaded by various clients and associates it was time for me to start my own agency to offer businesses a full-funnel digital marketing service. You need to go beyond that frustration and know there are positive routes forward. You need to dive deep into your marketing strategies and make sure your customer’s end to end journey from the moment they hear about your brand to the time they land on your website and eventually convert is optimised for your desired conversion action. It’s just that the devil is always in the detail. Read more information on https://www.adsrunner.com/.

SEO optimization by Steven Santarpia Consulting 2022

Digital marketing services by Steven Santarpia Consulting today? A digital marketing strategy can do a lot for your business. There are plenty of online channels to choose from. They all vary in price, outreach potential, usability, and purpose. What you need is a solid combination of channels that best fits your business. Whatever the channels and approaches are, we recommend not sticking within the bounds of a single plan, especially if it doesn’t work as expected, leave lots of room for experiments, so stay open-minded. Internet marketing is for more than just attracting new customers — it’s also critical for maintaining a loyal, long-term customer base. You’ll want to use email, blogging, and social media tactics to increase brand awareness, cultivate a strong online community, and retain customer loyalty. Find more information on social media marketing. Social Media Marketing: Generate and manage top-level performing social media campaigns and develop an organic customer relationship. We’ll provide customized updates on Facebook, Twitter, Instagram, and Linkedin.

Steven Santarpia talking about Digital Marketing : Major Types of Digital Marketing: The core issue with conventional marketing techniques was their limitation. Social media was not quite common among users and businesses could not find an excellent marketing channel that could bring exceptional results. All you could see advertisements on television or newspaper for promotion. With the introduction of social media and technological revolution, there was a need for some marketing mechanism that could utilize this massive inflow of social media users for the benefit of brands and businesses.

Digital marketing refers to any marketing strategy that uses an electronic device that may or may not is connected to the internet. Even radio ads and television commercials are digital marketing strategies, though digital marketing has evolved, and new strategies can be much more effective. Digital marketing is important when it comes to being competitive and relevant within your industry. If your business has no web or digital presence, you’re missing out on countless opportunities to reach out to your target audience. Next, let us learn about the different types of digital marketing.

Steven has been in the digital marketing arena since 2008. During that time, he was the accounts manager for several mid-size businesses. Services for these businesses included website development, SEO optimization, and social media marketing. In 2016, he opened up his own company. Steven Santarpia brings his expertise and customized approach to small to mid-sized businesses. Steven Santarpia is an advocate for animal rights and donates to Woodstock Farm Sanctuary. He also enjoys live music, baseball, and spending time with his family. Find even more info at https://stevensantarpiaconsulting.com/.

Internet Marketing to Attract New Customers: You can use online marketing strategies to attract new customers. To do this, you’ll want to focus primarily on paid social media ads, search engines, and web design. For instance, you might use Facebook’s Lookalike Audiences to get your message in front of an audience similar to your core demographic. Or, you could pay a social media influencer to share images of your products to her already well-established community. Paid social media can attract new customers to your brand or product, but you’ll want to conduct market research and A/B testing before investing too much in one social media channel.

Next Level Academy courses and Shopify turnkey websites for startup business growth with StartupsPlus

turnkey Shopify website and Next Level Academy guides for passive business growth? Issues that often come up when starting a Shopify store include problems finding a niche, designing an attractive store that converts visitors into paying customers, not knowing the next best step, or simply not having the time or resources to do everything yourself in a timely manner. All of these can cost you time and resources in the end, which is something you want to avoid when you’re trying to start and grow a successful business. Instead, when you buy a Shopify store with products, so many of these decisions and basic tasks are already done for you. You get a store in a popular, profitable niche that looks great and is ready to start making sales immediately. You can skip the decision fatigue, the guessing games, and many of the common mistakes that come up when trying to figure everything out yourself from the beginning. Read additional info on Shopify turnkey websites.

Another added advantage is that they offer job security for people affected by the dwindling economic conditions. Since you can work and earn from home, it provides a job opportunity for the people. Can turnkey websites fetch your profits? Succinctly, the answer is “YES”. You can convert a turnkey website to a money-making machine easily and without much hassle. Running an affiliate program is the best way to earn good money from turnkey websites.

When you buy a turnkey Shopify store, you’re getting a store that has already been designed by a professional designer. This means that you’ll have a store that looks great and is ready to start making sales, rather than spending time and money on hiring a designer, or worse, trying to learn to design it all yourself with little to no design or coding knowledge. Because turnkey ecommerce websites for sale are designed and built by professional designers, they often come with exclusive templates that perform better and aren’t available anywhere else. This is a major advantage when you buy a Shopify website versus building one on your own.

Turnkey websites are functional websites that are fully equipped with everything you need to successfully run your business. It contains all essential details, such as domain names, scripts, and hosting features that are planned basically for you. More so, they contain pre-designed layouts and templates with relevant codes in place. For people who are into affiliate marketing, the website has an additional space for banners which you can use for advertisement.

Why launch this starter store? A starter store is a cost effective way to start an ecommerce business as it reduces your barriers to entry. This starter store saves you time, effort and money and although non-exclusive, meaning others can startup this same store, the benefits are plentiful when starting out this pre-built ready-to-grow Shopify store. You won’t need to pay a premium for a custom built website, product sourcing and all extensive activities associated with starting up a business. Discover even more information at startupsplus.com.

Professional ecommerce business expansion recommendations right now by Carina Hatton

Carina Hatton’s high quality online business marketing tips and tricks in 2022? Carina Hatton about marketing for ecommerce websites: Not only does Carina get to do what she loves, she was able to scale her online business to an impressive 7 figures. Having experienced the unique challenges of building a successful, online fashion business, Carina decided to put her knowledge to good use and help other entrepreneurs or soon to be entrepreneurs start and grow their business. Learn which products to avoid and which ones sell the fastest on an eCom store because “why would you waste your time and money on products that don’t sell quickly and easily? BONUS: Find out what the most profitable categories are.

In May, Google is expected to combine its Core Web Vitals with other user-focused signals like mobile-friendly websites, safe browsing, intrusive interstitials, and HTTPS security. For marketers, that means Google’s spotlight will shine brighter on website user experience. Core Web Vitals are website development standards that evaluate the users’ website experience (including its speed, visual stability, and overall responsiveness). You can use Google Search Console and related extensions to see how your site measures up with Core Web Vitals. Google says the page experience ranking factor “will join the hundreds of signals that Google considers when generating Search results.” Translation: You won’t know the effect of your page experience. But since it’s among hundreds of signals, any positive or negative ranking impact may be nominal. According to Google Search Central: “While page experience is important, Google still seeks to rank pages with the best information overall, even if the page experience is subpar. Great page experience doesn’t override having great page content.”

Are affordable SEO services important? Carina Hatton thinks yes, and here is why : When you seek the help of an affordable SEO company, you should expect results. Results include increasing the organic traffic to your website. An affordable SEO company will also help in optimizing and redesigning your small business website, or elements of the site, ensuring optimum user experience. With one of our affordable search engine optimization packages, you will be able to achieve your business goals and objectives without a large initial investment.

Onpage Optimization: From website structure, optimized meta tags to mobile responsiveness, there are a few local SEO onpage aspects that you need to concentrate more when it comes to ranking your website locally. Ensuring these important onpage factors are in order will definitely improve your local SEO. Local Link Building: If you wonder, how local link building differs from general link building, here it’s explained. Local link building is more about placing links in locally targeted listings, blogs and news sites, and event pages. Create an effective link building strategy and keep on building relevant and useful links to your site. Having quality backlinks not just improves your site’s visibility but also drives relevant traffic to your site.

Carina Hatton on SEO for small business: There are immense benefits to focusing on search engine optimization for nearby traffic. Depending on your niche and region, you could receive hundreds or thousands of monthly recurring visitors to your website by users who are actively searching for your products or services. These are HOT leads! While every business can benefit from a proper, robust, and balanced SEO campaign, the only question is how long a campaign will take and need to continue in order to outrank the competition on page one of Google and Bing. Do as much as you can on your own to lay a good foundation, then get serious with a campaign by the pros.

Creating video content is more comfortable than ever today. There are online tools to help you create video content for your business. Some tools come with ready-made templates to fit your needs – you can actually create a professional video within a few hours single-handedly. So, come with more video content this year, get more exposure in search engine results. Google has also started showing videos as snippets in answers to search queries. As a result, online businesses must use video content for their SEO strategy. When producing video content, make sure Googlebot can understand what your video is all about. Add a corresponding text reference in all your videos along with relevant keywords, meta descriptions, and titles. Read extra information on https://twitter.com/CarinaHatton.

Shopper flow excellent services

Top rated people counter services provider? Link Retail is a technology firm that provides modern and effective solutions for those in the retail space. Based out of Oslo, Norway, Link Retail helps brick-and-mortar stores grow their sales by using data analysis and advanced metrics in order to get the best results possible. We know that it can be difficult to understand all the figures at hand, so we have designed easy to use software with clear interfaces that allow those who may not be the most technically savvy to use our tools to help their store. Our top-notch team of software engineers and data scientists take great pride in empowering our customers and helping them reach their goals. We offer a wide range of products and services that fit whatever needs our users to have. Discover extra info at people counting.

Know your best sellers and create marketing strategies rapidly to boost your sales. Monitor and pursue sales activity in real-time in your store without losing valuable time. Define the best and worst sellers of the day and easily follow up on your product stock. We are installing our software on any device wanted – on a smartphone, tablet or monitor. With real-time sales data at hand, you will be able to fix most problems in store immediately.

The Store, The Optimal Laboratory: In the retail industry, things happen quickly. Also when we test and pilot, the results of a physical change in the store is almost immediately visible. We do not have to spend years studying dubious hypotheses in unsafe laboratory environments before we arrive at valid results. It is possible to carry out relatively complex studies in a real environment, the store, and in relatively short intervals before we can draw two lines below the answer and conclude what sells the most. The fact that retailing in this way is the world’s largest and best laboratory is an advantage we make use of when meeting our customers.

Through preparation, workshops and tests of POS material in the shop, we can tell which material that sells best and why! Thorough analysis, we’ll find your most important shopper and customer segments. Thus, it is possible to offer different customer groups the right mix of products, prices and offers – that they’re actually interested in. Know your customers, what they want, what they want and what they actually do. There is rarely correlation between a shoppers intention and their actual behavior. In our behavioral and observation studies, we find what trigger your customer to buy – and to buy even more. In all categories and / or retailers there are two to four elements that affect and motive customers to buy a product og visit a spesific store. At the same time there are also barriers that keep customers away. The brands that are most attached to the motivational elements and who manage to overcome the barriers are the ones who grow the biggest. See additional details on linkretail.com.

Above all, the assessment is easy: Count how much fresh bread and bakery products are left in the store in the last opening hour & do this for a couple of days. Afterwards, if the average is over 40, it means that there is a lot of food to save! Lastly but most importantly, we’d like to introduce a great example that we accomplish to reduce the significant amount of bread wastage in Meny, Norway! In this paragraph, we’d like to give brief information about how much food is wasted every year. As a mater of fact, we need to realize the fact that people throw away 1555 million tonnes of food every year worldwide (BCG, 2018). Then, let’s take a look at which food categories are thrown away the most, and what percentage it makes up of the total food waste.

Retail waste management top rated retail services

Bread waste management top services? Link Retail is a technology firm that provides modern and effective solutions for those in the retail space. Based out of Oslo, Norway, Link Retail helps brick-and-mortar stores grow their sales by using data analysis and advanced metrics in order to get the best results possible. We know that it can be difficult to understand all the figures at hand, so we have designed easy to use software with clear interfaces that allow those who may not be the most technically savvy to use our tools to help their store. Our top-notch team of software engineers and data scientists take great pride in empowering our customers and helping them reach their goals. We offer a wide range of products and services that fit whatever needs our users to have. Read extra details on retail waste management.

All the Data You Need in Your Pocket: With real-time sales data transmitted directly to the user’s smartphone, tracking performance is easy.Having access to real-time information is necessary in order to keep up in the competitive retail space. It is simply not good enough anymore to check in on performance statistics at the end of the week. The Link Sales Modul are solving this problem. Daily and hourly updates on your smart phone: The Link Sales Modul links directly with the store’s POS system in order to track daily sales. This data is then directly transmitted to the Link Retail software, where it can be accessed right on a smartphone or tablet. The relevant figures, such as sales volume and conversion rates by sector, are then displayed in a streamlined interface.

The Concept: Use sample stores as a laboratory for testing new ideas & potential successes Retail LAB is a concept where the retail chain (RC) uses 4-6 stores as a test environment – for the RC and its suppliers to do all kind of exciting research, analysis of placements, sales-analysis, test-sale of new products, traffic, shopper behaviour etc. in the defined LAB stores. Link Retail (LR) is running and operating the Retail LAB –and RC introduce LR to all its key suppliers. RC shall have access to all results from all studies done by suppliers. The scheme will be financed by LR, without any costs for RC. The suppliers will pay for studies and analysis. RC will also be able to do its own analysis – for free or at very low fees. The last depends on supplier participation and will be regulated in an agreement between the parties.

Price Optimization: In our opinion, price optimization, apart from the eternal struggle for low prices, is given too little attention among many retailers. Many chains and stores reduces their product prices to increase the customer´s perception of good prices. We know, on the other hand, that there are other measures that can increase the perception of benefits – and which makes you earn more money. It´s really all about psychology. Through a wide range of price studies, we establish the basis for increasing the value of a product – both for the customer and for you as a retailer. See more information on https://linkretail.com/.

It’s rather normal for a grocery store to waste 50-60 pieces of bread a day. If one store reduces wastage of only 15 bread a day, it’s more than 5.000 pieces of bread a year. This is a significant number and saves both CO2 and cost. We have now managed to reduce bread wastage in grocery stores by between 30% and 50%. Digital ordering and real-time production estimates give the correct numbers of bread in-store at any time. Further, it becomes even better when the stores and the employees change their daily routines.