Behavioral Capitalism and Understand and Change by Erich von Werner Society
Behavioural Capitalism is a model of capitalism in which human action becomes the most important factor for the production and provision of goods and services. The model of behavioral capitalism therefore follows a different, neutral approach and has little in common with surveillance capitalism other than that both want to approach the same phenomenon. Nevertheless, it is recommended to work with this preparation. However, since these pages are only intended to briefly describe Behavioural Capitalism, a deeper examination of other concepts can only take place separately.
Behaviour means acting, tolerating as well as not acting. The processes can be conscious or unconscious. It is influenced and produced by stimuli. All of this may sound terribly abstract, but on closer inspection, behavior has always been used as a raw material, though not always so. We do not want to refer to the sale of indulgences in the Middle Ages, but to the insurance industry. It is aprime example of how the behaviour of the customer, often in the person of the representative, is researched, then evaluated by the company, and finally used to improve existing products, i.e. insurance, and to create new services. Only in this way were creative developments such as safeguarding one’s own death conceivable. Since these are immaterial, i.e. intangible goods, the behaviour of interested parties and customers is of outstanding importance. You can see this Video explaining what Behavioral Capitalism is.
Behavioral Capitalism concept was created by Andreas Herteux, a german economist, philosopher, publicist and author. Andreas Herteux founded Erich von Werner Society , a group dedicated to constantly analyze the global situation, arrange it, prepares it and designs appropriate models as well as theories for the representation of the reality. The Erich von Werner Society makes a significant contribution to the understanding of current and future world events. More details at Behavioral Capitalism.
The storage of behavior as well as the processing to satisfaction and prognosis products take place in the behavior factory. So much for the basic definitions and the history of development. In the following, the functionality and the value creation process of behavioral capitalism will be examined in more detail.
Behavioural Capitalismisa variant of capitalism that, like financial capitalism, is difficult to identify in its effects and therefore plays only a subordinate role in public perception and on the political agenda. He cleverly uses this to spread and consolidate himself, which in capitalism is often characterized by the emergence of monopolies or oligopolies. This is impressively demonstrated by the real situation of the technology groups and their market power. You can buy the book on Amazon : Behavioral Capitalism on Amazon – Direct Link(no affiliate).
The Erich von Werner Society believes that the society is approaching a new major period. These changes are because of or are accelerated by factors, which in combination and interaction with each other will trigger a new era: Overpopulation and missing life perspectives (e.g. due to the demographic development on the African continent). Some of the world’s most urgent problems : Malnutrition and Hunger: Malnutrition and hunger continue to be issues in developing countries, such as the Central African Republic, Chad and Yemen. According to the Food Aid Foundation, 795 million people in the world are not receiving the proper amount of nutrients. Additionally, hunger is the leading health problem among children and adults, causing approximately 45 percent of children’s deaths. Although women make up approximately half of the population, there have historically been social barriers to economic and personal freedom for women. While much has been done to alleviate this, there is still quite a way to go, especially in the developing world. Women are disempowered from a young age, when they are held back from attending school for financial reasons or because of the perception that their education does not matter. Globally, women still earn less than men, and women with children tend to earn even less. This is a waste of potential and hampers progress on obstacles to global prosperity.