Category: Technology

The story of Hogar Controls

Hogar Controls Founders: The Foundation : Mr. Karan Kumar Anadasu and Mr. Vijay Kumar Anadasu who were experts in Smart Home Automation business since 2012 founded their own brand ‘HOGAR CONTROLS’ in 2014. HOGAR Controls products received appreciable market share with in short period of time due to their unprecedented designs and product quality.

Growth : Within 2 years of launch, ‘Hogar Controls’ reached PAN India dealers network and international market entry in Middle east, Europe and Asian countries with over 35 smart products and variants in smart home market by 2016.

Expansion : As part of business expansion a new company Z-Wave India Pvt Ltd was incorporated for multi brand smart home trading in which an NRI U.S Citizen Mr. Vishnu Vardhan Reddy Malikireddy partnered at a later stage. As part of business expansion plan to US market, Z-wave India Pvt Ltd was renamed into HOGAR CONTROLS INDIA Pvt Ltd and made it as subsidiary to a newly incorporated US entity HOGAR Controls INC.

Vishnu Reddy a US Citizen with roots from India owns a HR staffing company in Virginia, US. As he had no prior IOT/smart Home or distribution or retail or manufacturing business Experience, he served as an investor for the company for majority period of his association with the company.

Conflict and Breakup : Unfortunately, even though Founders Vijay Kumar and karan Kumar acted in good faith and transferred their shares to US entity as per the new business structure and after all the hard work in business growth, they never received the agreed compensation and were cheated by the investor Vishnu reddy with fraudulently transfer of majority shares of the founders. By mid-2021 founders and Investor separated from the business partnership of HOGAR CONTROLS PVt Ltd completely. Following which, founders had taken remedial measures against the dishonoured and defective Agreements to cancel their association with Vishnu Reddy.

HOGAR CONTROLS Vs HOGAR CONTROLS India Pvt Ltd

HOGAR CONTROLS which was the ORIGINAL FOUNDING COMPANY incorporated in 2016 by the founder’s Karan Kumar and Vijay Kumar. The original HOGAR CONTROLS never had any external partner nor have any business issues, founders continue to be the sole owners of the company and run the smart home business till date since its inception in 2014.

Whereas, Z-WAVE INDIA Pvt Ltd Which got renamed as HOGAR CONTROLS India Pvt Ltd in 2018 in which HOGAR CONTROLS founder’s Karan kumar and Vijay kumar were the promoters and Vishnu reddy was added as partner at later stage got into partnership troubles by 2020, when Vishnu Reddy with his fraudulent mind and greedy nature instigated hostile takeover of the complete ownership.

Misusing the trust of founders, when Vishnu Reddy took charge and self-proclaimed as CEO of the company he fired CMO, HR, Sales, Technical and all the experienced talented team members and replaced them with his own incompetent teams all the toubles started and consumer complaints raised along with decline in revenues. Vishnu Reddy’s inexperience business ideas and arrogant decisions created chaos in the company due to which Business went into losses and never reached what it could have achieved.

More troubles started for the HOGAR CONTROLS India Pvt Ltd when its incompetent teams copied and made cheap replica versions of ORIGINAL HOGAR CONTROLS Products which were originally designed and developed by founders Karan Kumar and Vijay Kumar. Few small local companies Auckam Technologies and Auza technologies based in Chennai were hired to do the cheap copy versions. Added to it, few Chinese company’s products were sourced and rebranded as HOGAR CONTROLS locally. There was no real R&D or manufacturing of the HOGAR products in house.

After all, the copy version products could not stand long in the market due to its miserable quality and poor stability which run on pirated software and copied hardware. System integrator who were unaware of the facts purchased and faced lot of customer issue and returned the products.

To overcome the reputational damages, Vishnu Reddy manipulated company balance sheets and spent more and more on show off and self-promotion through paid PR activities.

Facts remain clear : Founders have worked tirelessly towards creating valuable business in Home Automation industry, and gained good business and personal reputation since 2012. The fact remains clear that, original company HOGAR CONTROLS incorporated by founders and its Trademarks, Intellectual properties were always with founders only are the SOLE OWNERS and (OEM) ORIGINAL EQUIPEMNT MANUFACTURERS of the HOGAR CONTROLS Products.

HOGAR CONTROLS INDIA PVT LTD which went into various partnership legal issues and currently in investor Vishnu Reddy’s control was a trading company and not the OEM of HOGAR Controls products.

Founders KARAN KUMAR and VIJAY KUMAR always believe in TRUST, HONESTY and VALUE towards its customers and channel partners through thier Highest Quality products and Services. See more details at Hogar Controls.

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Budget cij printer manufacturers: With the ever-changing world of technology, LEAD TECH is always on the front line in innovation and creation of the products that meet our customer need as well as improvement in our customer care services. Our professional services have gained our reputation and recognition from our customers. Comparison of Merits and demerits of CIJ printer with other printers. The nozzle design innovation. Our Gem nozzle has the injection molding technique that makes the entire nozzle falling resistance as well as making it stronger. Other inkjet printers. Most printers use the traditional nozzle technology for their general stability. The main problem with these nozzles is that they have no anti-drop features and very delicate to the extent that you cannot touch with your hands leave alone falling on the ground. Read more info at cij printer manufacturers.

The UV Laser Marking Machine is composed of a software control system, a computer control system, an optical system, a workbench, etc. Control system: The control system controls the operation of the entire equipment, including the power supply and control of the optical system components and the cooling system, and the control and indication of the alarm system. Computer control system: The computer control system includes a computer, a digital galvanometer card, and drives the optical system components to operate according to the parameters set by the marking control software, and emits a pulsed laser, so as to accurately etch the content to be marked on the surface of the processed object . The control system has a full Chinese interface, compatible with files exported by AUTOCAD, CORELDRAW, PHOTOSHOP and other software. It can be marked with barcodes, QR codes, graphics and text. It supports PLT, PCX, DXF, BMP, AI and other file formats. Using SHX, TTF font, can automatically encode, print serial number, batch number, date, etc.

Aiming at the maintenance of the CIJ printer’s wearing parts. Pay attention to the working environment of the CIJ printer to prevent the dust in the working environment from entering the nozzle, which may cause a certain blockage of the nozzle and affect the nozzle’s printing effect shortens the service life of the nozzle. Moreover, when using the CIJ printer, it should be noted that the nozzle part of the nozzle surface cannot be rubbed with any objects, and the fine hair is easy to hang on the nozzle surface. Otherwise, it will cause plugging and dripping, which will affect the coding effect. Therefore, it is very important to operate the machine strictly according to the requirements. Third, when installing the nozzle, pay attention to that the nozzle socket must be aligned, and cannot be hard inserted. If the pinhole is damaged or not inserted properly, the nozzle will not work properly, and when operating the nozzle or touching the nozzle card, the operator The static factor must be eliminated, and the damage to the circuit part of the nozzle is also very serious.

Founded in 2011, LEAD TECH GROUP is an equipment manufacturer focusing on the research and manufacture of small character inkjet printers and laser printers. LEAD TECH Printer adopts innovative and reliable technology, seeks reasonable solutions for manufacturing enterprises with different needs, effectively improves production efficiency and significantly reduces costs. As a member of the national identification industry, high-tech enterprises, LEADTECH has its own CIJ, Laser and other products with full independent intellectual property rights. Since its establishment, we have obtained many invention patents, including invention design patents and utility model patents. After years of research, development and manufacturing, LEADTECH has formed a complete practical solution to promote our cooperation with customers.

Suitable for severe production environment and strict hygiene requirements. When choosing a continuous inkjet printer, beverage manufacturers must consider strict hygienic conditions and shock absorption of the production line, and some must also consider that the printer can be washed with water together with the production equipment and environment. And IP65 protection devices are often necessary. The resistance to high humidity and high dust makes the continuous inkjet printer maintain good operation and work even in harsh production environments. In contrast, the industry characteristics of the food and beverage industry determine its special requirements for labeling, so the provision of safe and reliable inks is also crucial.

Situated in 2-3/F, NO.1 building,Jin Liang Road, Kuangshan industrial zone, Hongqi Town, Jinwan District, Zhuhai zhuhai guangdong, LEAD TECH Technology Co., Ltd. focuses on the development, production, and sales of cij printer. LEAD TECH’s cij inkjet printer series include multiple types and it is manufactured in strict accordance with relevant national standards. Every detail matters in the production. Strict cost control promotes the production of high-quality and priced-low product. Such a product is up to customers’ needs for a highly cost-effective product. LEAD TECH carries out strict checks and continuous improvement on customer service. We gain recognition from customers for the professional services. Read even more information at https://www.leadtech.ltd/.

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Sensors factory by rikasensor.com: Product features: integration, multiple parameters, high precision, high reliability, low maintenance, self-protection, easy integration, strong environmental adaptability, and high customization Scope of application: On-line monitoring of water quality in urban or village water plants, water supply pipe networks, secondary water supply, user terminals, indoor swimming pools, large-scale water purification equipment, and direct drinking water. Products are widely used in photovoltaic power, smart agriculture, aquaculture, sewage treatment, high-altitude safety monitoring, hydrology and water conservancy, smart transportation, smart city, smart pipe network and other industries.

Hunan Rika Electronic Tech Co.,Ltd is a privately held sensor manufacturer and solution provider of environmental & weather monitoring for 10+ years. In addition to weather station, we offer a complete line of weather instruments including anemometers, barometers, thermometers, rain gauges, soil sensors, water sensors and accessories. Rika also develops bespoke products to meet specific customer requirements. Our weather station and weather sensors are wided used around the world in a broad range of monitoring applications, from verifying the performance of green buildings and renewable energy systems to agricultural and coastal research. Read extra information at submersible water level sensor.

Rain gauge is a meteorological instrument for determining the depth of precipitation (usually in mm) that occurs over a unit area (usually 1m2) and thus measuring rainfall amount. One millimetre of measured precipitation is the equivalent of one litre of rainfall per metre squared. We offer tipping bucket rain gauges, radar rain gauges, rain sensor switches and evaporation sensors, all of which are used in hydrometeorological monitoring and agriculture. Rainfall monitoring is very important in wide range of fields like meteorology, hydrology, agriculture, forestry, field monitoring stations and other industries, which enable people to prepare in advance. So we can imagine the importance of rain gauge. There are various types of rain gauge such as wireless rain gauge, tipping bucket rain gauge, automatic rain gauge station, etc.

Automatic weather station (AWS), also called automated weather station, is an automated version of the traditional weather station, either to save human labour or to enable measurements from remote areas. An automated weather station is an automatic version of a traditional weather station. It can automatically transmit or record observations obtained from measuring instruments. They can be single-site or part of a weather network.

When it comes to what are types of rain gauges, let’s review what rain gauges are first. Rainfall gauges are instruments used to measure the amount of precipitation in an area over a period of time. The rain gauge is a special instrument for collecting precipitation, and it is used to measure the precipitation in millimeters by means of the matching rain gauge cylinder. Snowfall measurement should use snowfall sensors. You may think that the rainfall recorder will be mostly used by meteorologists and hydrologists, but actually, it has a very wide range of applications that more than you can imagine. It is important in meteorology, hydrology, agriculture, forestry, field monitoring stations and other industries. It is suitable for meteorological stations (stations), hydrological stations, environmental protection, flood control and drainage as well as agriculture, forestry and other related departments to measure precipitation. Let’s see below to know more information on the different types of rain gauges.

Temperature sensors are components that directly translate physical temperature into digital information. Likewise, humidity sensors are able to measure atmospheric moisture levels and translate that into digital information. As such, temperature and humidity sensors are essential for environmental monitoring in and around sensitive electronic equipment.

What is an anemometer/wind sensor? An anemometer is an instrument that measures the air velocity. The main applications of wind sensor are in the field of meteorology and industrial applications such as in wind turbine business or high-rise crane safety monitoring. Wind speed sensor & wind direction sensor are used for wind speed and direction measurement. For the measurement of wind speed and wind direction, several principles may be used, as described in the WMO ‘Guide to Meteorological Instruments and Methods of Observations. Read more details on https://www.rikasensor.com/. Rika is specialized in weather sensors and environmental sensor providing aquaculture / weather / environmental monitoring solution, best weather station manufactuer.

Rika weather stations are based around a data logger that measures the sensors, then processes, stores, and transmits the data. Data recording intervals are independently programmable. Our data loggers have wide operating temperature ranges, programmable execution intervals, and ample input channels for commonly used sensors. Most sensors can be measured directly—without external signal conditioning. Contact Rika for automatic weather station sensor, we have remote wireless weather station for home, outdoor weather sensor, etc for selection. Also provides custom service to provide professional solutions for weather monitoring system.

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Top Pcb factory? What is Ultra-Thin HDI PCB? High-Density Interconnect PCB is simply an ultra-thin PCB having more counts of interconnections, covering minimal space, leading to circuit board miniaturization. The components of HDI PCB are positioned closer, reducing the board space significantly but not compromising its performance. HDI is among the fastest advancing PCB technologies, capable of integrating smaller capture pads and vias and higher densities of connection pad. HDI PCBs have buried and blind vias and usually comprise of microvias with diameter of 0.006 or lower. Extra thin HDI PCBs provide better construction, layout and design choices by integrating outstanding features like microvias. Discover extra information on printed circuit board supplier.

Best Technology wholesale fr4 PCB manufacturer specialized in many kinds of fr4 board and provides fr4 PCB assembly service since 2006. Please contact Best Technology fr4 board suppliers anytime and get quotes! FR-4 is a widely accepted international grade destination for fibreglass reinforced epoxy laminated that is flame retardant (self-extinguishing). After adding a copper layer on one or each side of FR4, it becomes Copper Clad Laminate (CCL), and this is the non-conductive core material for normally printed circuit board (PCB). The printed circuit board using FR4 as core material will be named as “FR4 PCB”.

Best Technology, establish on June 28, 2006, is a Hong Kong registered company whom focused on one-stop solution provider of FPC, Rigid-flex, MCPCB, FR4 PCB, Ceramic PCB, Special PCB such as Heavy Copper (up to 20 OZ), extra thin PCB (0.10, 0.15mm), and PCB assembly service.

Advantage of MCPCB: Some LEDs dissipate between 2-5W of heat and failures occur when the heat from a LED is not properly removed; a LED’s light output is reduced as well as degradation when the heat remains stagnant in the LED package. The purpose of a MCPCB is to efficiently remove the heat from all topical IC’s (not just LEDs). The aluminum base and thermally conductive dielectric layer act as bridges between the IC’s and heat sink. One single heat sink is mounted directly to the aluminum base eliminating the need for multiple heat sinks on top of the surface mounted components.

The design, as well as the manufacture of flexible PCBs, is a very nimble job. Seemingly minor errors such as two metal traces not being insulated on a high-voltage board, for example, can result in an arc leading to the destruction of the circuit. Errors in manufacturing can come by way of wrong selection of materials, improper design, and other such factors that can result in the capability of the flexible PCB to bend and take the required shape. If the PCB tends to fall from a height or any other external forces such as frequent plugging and unplugging of the PCB, it can cause damage to your PCB. Unreliable and faulty components can damage the board in many ways. One of them is the fact that they are unable to protect the PCB from overheating.

Since beginning, as the printed circuit board manufacturers with best pcb assembly service in Asia, Best Technology is dedicating to be your best partner of advance, high-precision printed circuit boards, such as heavy copper boards, ultra thin PCB, mixed layers, high TG, HDI, high frequency (Rogers, Taconic), impedance controlled board, Metal Core PCB (MCPCB) such as Aluminum PCB, Copper PCB, and Ceramic PCB (conductor Copper, AgPd, Au, etc) and so on. What we provide is not only PCB & MCPCB manufacturing, but also including PCB duplicating, Engineering & process design, components management & sourcing solution, PCB in house assembly & full system integration, surface mounted technology (SMT), full products assembly & testing. See more details at https://www.bstpcb.com/.

A single sided flexible printed circuit (1 layer flex circuit) is a flex circuit with one layer of copper trace on one substrate, and with one layer Polyimide coverlay laminated to copper trace so that only one side copper will be exposed, so that it only allowing access to copper trace from one side, comparing to dual access flex circuit which allows access from both top and bottom side of flex circuit. As there’s only one layer of copper trace, so it also named as 1 layer flexible printed circuit, or 1 layer flexible circuit, or even 1 layer FPC, or 1L FPC. The multi layer flex circuit refer to a flex circuit with more than 2 layer circuit layers. Three or more flexible conductive layers with flexible insulating layers between each one, which are interconnected by way of metallized hole through the vias/holes and plating to form a conductive path between the different layers, and external are polyimide insulating layers. Currently our mouthy capability is 260,000 square feet (28,900 square meter), more than 1,000 different boards will be completed. We also provide expediate service, so that urgent boards can be shipped out within 24 hours.

A PCB is sort of like a layer cake or lasagna- there are alternating layers of different materials which are laminated together with heat and adhesive such that the result is a single object. The base material, or substrate, is usually fiberglass. Historically, the most common designator for this fiberglass is “FR4”. This solid core gives the PCB its rigidity and thickness. There are also flexible PCBs built on flexible high-temperature plastic (Kapton or the equivalent). You will find many different thickness PCBs; the most common thickness for PCB & MCPCB products is 1.6mm (0.063″). Some of our products- Best Technology boards and Arudino Pro Micro boards- use a 0.8mm thick board.

Tg means Glass Transition Temperature. As flammability of printed circuit board (PCB) is V-0 (UL 94-V0), so if the temperature exceeds designated Tg value, the board will changed from glassy state to rubbery state and then the function of PCB will be affected. If working temperature of your product is higher than normal (130-140C), then have to use High Tg PCB material which is > 170C. and popular PCB high value are 170C, 175C, and 180C. Normally the FR4 circuit board Tg value should be at least 10-20C higher than working temperature of product. If you 130TG board, working temperature will be lower than 110C; if use 170 high TG board, then maximum working temperature should be lower than 150C.

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The expression “Offshore” usually implies tax-saving services, different offshore jurisdictions, and the reduction of dependency on in-house solutions. When it comes to hosting services, offshore hosting is a service where your data is hosted on a server outside your country. Any anonymous VPS – Virtual Private Server with overseas datacenters is an offshore hosting solution. Offshore hosting lets you host anonymous content that might be controversial or restricted in your country, thanks to a different offshore jurisdiction. Moreover, offshore hosting solutions hide your digital footprint and your true identity.

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VPS hosting is much easier to scale up when compared to shared hosting. While shared hosting is a good option for a short-term plan or a small online website, you’ll have more trouble with the overall performance if your site reaches high traffic numbers. VPS hosting allows you to scale quickly and easily, and if you can predict your site growth, VPS hosting might be a great investment for your future. With dedicated hosting services, your website will be stored on a single physical server dedicated only for your personal use. You don’t have to share it with anyone else, and you can freely customize it based on your liking. It is, however, the most expensive option out of all of them. Cloud hosting is a type of web hosting which uses multiple servers to balance the traffic and increase uptime. It is inspired by cloud computing technologies that allow a large number of machines to work as one system.

This is usually the case with Offshore Web Hosts who claim to be “offshore” but in reality their servers may actually be located in the same country as you, which kind of defeats the purpose. This is why you should always enquire where an “Offshore” Hosting company is not only registered and located, but where their servers are located as well. The main reason why they do this is because it allows them to offer products and services that may not be available through other Hosting Providers which are based in your country.

What is Offshore Storage VPS? Offshore storage VPS is a hosting arrangement in which your websites and applications run on servers located in a country different from where you run your business. For certain businesses, especially those that handle sensitive, copyrighted, or DMCA content, offshore storage VPS ensures server uptime and security. Whether using your server for bitcoin or just want more privacy, an offshore dedicated server keeps your online business safe by making it more difficult for governments or other authorities to touch. In countries experiencing censorship or the repression of free speech, an offshore dedicated server ensures your safety and connectivity to the world.

Some offshore hosting companies provide completely anonymous service, which means that no identifying information needs to be provided by the customer who wishes to create an account. Payment is made through Bitcoin or cash, and communication is handled strictly through an anonymous e-mail account. While moving hosting to a country where the content or business activity is legal is helpful, it doesn’t always provide complete protection from regulation.

Regardless of the type of website you plan to create, a portfolio, a landing page, a personal blog, or a magazine-style site, you can apply these design principles to bring your website’s design to a level closer to enhanced readability and user experience. This will get you on your way to getting that professional-looking Web site; fast! So the first thing to keep in mind here is font choice. According to Masters of Digital Geelong, when designing websites intended for a general audience one should use sans serif fonts such as Roboto, Open Sans, Proxima Nova, Arial, or Helvetica and not Times New Romans or Playfair Display. This is really because sans serif fonts are easy on eyes, more recognizable, and therefore simpler to read. And that is what you want for your audience. You should also limit yourself to a max of three different font types for your entire website, and you should try and use a minimum font size of 16, which is generally considered the easiest for online reading.

Freedom: Offshore dedicated servers can be used for hosting content or websites that get blocked in your country. This can happen due to copyrights, such as the Digital Millennium Copyrights Act (DMCA). You can get a DMCA-protected offshore dedicated server to avoid having your legitimate content blocked on the internet. However, you should always be wary and respectful of all the regulations in your country and in the country you’re hosting in. Read even more info at https://lyrahosting.com/.

What can you host with our Offshore Hosting Services? You can use our offshore hosting solutions for the following: If you wish to host your data outside of your own country; If you do not want your data or identity to be shared with third parties; If you are seeking freedom of speech; If you wish to host legal age adult content, gambling, movie websites, etc. Our state of the art data facilities are all about protecting what’s yours. We strive to keep servers online while offering key security measures to safeguard your information. For performance and security our SSD web hosting solutions can’t be beat. We only use the latest enterprise SSDs to accelerate your server with lightning speeds.

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eCommerce website tutorial on Youtube: Most WordPress themes are designed to work with the WooCommerce plugin. But, as an online business owner, you’ll need a theme that focuses primarily on eCommerce-related features and options. Check out these tips to select the best WooCommerce theme: Flexible and easy to use: A WooCommerce theme may have tons of features, but it should be flexible and easy to use for beginners. You should look for a theme that comes with proper documentation for your guidance. See additional details at How to make an ecommerce website in WordPress.

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Why China dropshipping for WordPress eCommerce website ? China is the fourth largest oil producer in the world with the country having a production of 1.3 billion barrels in 2002. The size of oil deposits in China is not known for numerous oil exploration studies being conducted in the country. Despite China’s enormous oil production, the country is still oil-deficient and being the world’s largest oil consumer in the world, and the country relies on oil imports to meet its domestic oil demand. China has also invested in renewable energy which is seen as the new frontier in the energy industry, with the country being the top electricity producer from renewable sources. The country has numerous wind farms located in its vast territory as well as in offshore sites to harness wind energy which according to researchers from Tsinghua University, can meet the country’s electricity needs. In 2013, the total electricity output from wind sources amounted to 140 Tw-h.

It is strongly recommended that you learn how to turn abandoned carts into dropshipping sales. Several factors can cause cart abandonment. For example, some internet users lose their motivation to make a purchase when there are too many steps to take before they can enter their credit card number and confirm their order. Others are reluctant to complete their order when they do not have enough information about the company or delivery terms, their preferred payment method is not available or the delivery costs are too high. In short, prominent information and a variety of payment methods can make all the difference in turning a buyer’s interest in a product into a real sale. Don’t underestimate the impact of abandoned cart notification. Over $1 million in revenue. A 10:1 ROI for marketing spend. An 81% increase in Black Friday revenue. These are just some of the results Shopify Plus stores are achieving using abandoned cart push notifications and SMS.

The short snippets of text that you see on top of Google’s search results are called Featured Snippets. They are special because of where they appear in your search results. Any marketer worth his or her salt would want to have their content appear as a featured snippet. The featured snippet could be in the form of definitions, tables, lists or steps. Also referred to as “Position #0”, it is placed even above the number 1 result on Google’s search results. For a website visitor, featured snippets are great because they get a glimpse of the information without having to check out all the other search results. For the business whose site is featured, it will give them a lot of exposure, make them look credible — all of this without spending a single penny on ads.

What is Internet/Online Marketing? Online marketing, also known as internet marketing or web advertising, is a form of marketing that uses the internet to deliver promotional messages to customers through digital channels such as search engines, email, websites, and social media. Online marketing strategies include web design, SEO, email, social media, PPC, and other internet-related methods. What’s the role of internet marketing? Simply put, the role of internet marketing is to help your business reach, attract, and convert online audiences. Let’s dive into two separate goals you’ll have with internet marketing, as well as the necessary methods you’ll want to take to achieve those goals.

Facebook, Twitter, Tik Tok, Instagram, and LinkedIn are indeed major platforms for social media marketing, but they’re not the only ones that matter. The list of emerging social media channels that can be useful for small businesses grows and changes with each year. If you’re just starting out, you can run the risk of spreading your resources too thin by targeting several channels. It’s more cost-effective to focus on a few key channels, but knowing which ones work best for your business can be difficult. If you lack the experience or time to assess social media channels and decide which would be the most relevant and impactful for your business, you should consider hiring a social media manager.

Nothing sparks conversation more than a good AMA (Ask Me Anything) on Instagram Stories. And while influencers have been known to use the Instagram Stories question sticker to help their followers get to know them more, there’s no reason why you can’t do the same for your business.It’s a great opportunity for your followers to get to know your brand better, or get more information about your products. On the flipside, it’s a great place for you to ask your followers some questions. You could spark a conversation about your next season’s color palette, or what product lines they’d like to see more of.

The Real Challenge For Digital Marketing: At the time of writing this, we are two years into the global Covid-19 Pandemic and hopefully this is coming to an end in terms of crisis business conditions. A McKinsey report claims, “…we have covered decades in days in digital adaption”. This revolutionary transition to the online world that has been taking place in the last few decades has truly changed how we work, communicate, shop, or entertain ourselves. This ever-burgeoning online life-style has particularly had a major impact on E-commerce. Global online sales experienced a massive 63% growth towards the end of 2020 and increased by another 11% in 2021, perhaps unsurprising given the global pandemic, but what is interesting is the increasing preparedness of older generations to pay for products and services online. In some countries such as the UK, consumers have shown up to 75% increase in online shopping compared to the pre-pandemic time.

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