Branding advices
Searching for Guides for product design ? When designing your product, think about the advantages it provides its users rather than what it can do. For example, a feature of a portable washer is that it can wash clothes on the go. An advantage is that it doesn’t require a sink attachment. Consumers are more likely to be convinced of your product if you can convey advantages — how your product can improve their life.
No matter how objective of a person you may consider yourself to be, you cannot possibly look at your own product – your baby – and see the same flaws as someone who has no vested interested in the success or failure of your product. Your idea may seem great to you, but before you can adequately judge whether or not it’s actually a product of value to enough consumers, you have to start with some small-scale feedback. If everyone around you is not sure your product or idea is something they would invest in, it may be time to make adjustments to the idea – even if only slight adjustments – to ensure the product you end up releasing is the best it can possibly be. See extra details on Start-up consulting.
Making decisions around these concepts will ultimately inform the process of creating each specific brand element such as your logo, website, social media pages, signage and/or packaging. Prioritize brand elements most important to your key customer base. Keep in mind that just because the typical startup template dictates getting a logo, website and business cards first, that may not make sense for every type of business. And because time is literally money when you’re an entrepreneur starting out, you need to focus first and foremost on the touchpoints that have the capacity to drive revenue and sales. While nearly every company needs a basic logo and some sort of web presence, it could be that your Instagram page or even Linkedin profile supercede the need for a full-blown website in the first six months out of the gate if these are where your customers are most likely to find and vet you. Or perhaps business cards are “nice to have,” rather than a “must”, at least at the beginning. Choose and prioritize according to your needs rather than tradition.
Start-Up advice of the day : Know your purpose: What need does your startup address? Why will people care? If you can answer these two major questions you’re already well on your way to success. Do something you love: If your heart isn’t in it, the temptation to bail during difficult times will be high. If you’re able to do something that you love, you’ll have much more motivation to keep persevering. Startups require more than a 40 hour work week—make sure this is something you’re willing to do around the clock! See Also: Do What You Love, and the Money Will Follow. Source: https://www.petermanfirm.com/.