Andreas Herteux, Erich von Werner Society and human behaviour as production factor

Behavioural Capitalism is a model of capitalism in which human action becomes the most important factor for the production and provision of goods and services. The accumulation of power can no longer hide behind the mechanisms of the new, but is clearly visible in the light. A necessity, because an unbridled and unbridled behavioral capitalism is even more dangerous than an angry financial capitalism, because it needs not only capital, but man as a whole to harvest. Anytime, any day. Yes, the phenomenon was palpable. Now it finds its analysis and order. Behavioural Capitalismmust therefore be identified and interpreted in order to be able to deal with it self-confidently and positively.The wild horse needs dressage, otherwise it will go through at the end.

Behaviour means acting, tolerating as well as not acting. The processes can be conscious or unconscious. It is influenced and produced by stimuli. Not that one did not always want to know as much as possible, but only with the aforementioned technological development did the problem of the difficult acquisition of behavioral data disappear into thin air within a very short time. It is therefore hardly surprising at what speed large technology companies such as Amazon, Facebook or Google emerged and began to collect data, use behaviour according to capitalist methods and embed people bit by bit. Algorithms and automation made possible what humans would not have been able to do. You can see this Video explaining what Behavioral Capitalism is.

Behavioral Capitalism concept was created by Andreas Herteux, a german economist, philosopher, publicist and author. Andreas Herteux founded Erich von Werner Society , a group dedicated to constantly analyze the global situation, arrange it, prepares it and designs appropriate models as well as theories for the representation of the reality. The Erich von Werner Society makes a significant contribution to the understanding of current and future world events. Extra info on Understand and Change by Erich von Werner Society.

The storage of behavior as well as the processing to satisfaction and prognosis products take place in the behavior factory. So much for the basic definitions and the history of development. In the following, the functionality and the value creation process of behavioral capitalism will be examined in more detail.

Behavioural Capitalismisa variant of capitalism that, like financial capitalism, is difficult to identify in its effects and therefore plays only a subordinate role in public perception and on the political agenda. He cleverly uses this to spread and consolidate himself, which in capitalism is often characterized by the emergence of monopolies or oligopolies. This is impressively demonstrated by the real situation of the technology groups and their market power. You can buy the book on Amazon : Behavioral Capitalism on Amazon – Direct Link(no affiliate).

The Erich von Werner Society thinks that the world is approaching a new era. These changes are because of or are accelerated by factors, which in combination and interaction with each other will trigger a new era: Overpopulation and missing life perspectives (e.g. due to the demographic development on the African continent). Some of the world’s most urgent problems : Global Poverty: Poverty is an overarching world issue that affects infrastructure, health, education, human rights, etc. Roughly one billion children live in poverty, and 80 percent of people live on less than $10 a day. Additionally, every 10 seconds, citizens across the globe die due to poverty-related issues. Dismally, the gap between economic and income disparity among countries is widening. Children are key to our future success, yet many across the world do not have access to some of their most basic needs and approximately six million children die each year before reaching the age of five. Child health and education go hand in hand. Malnutrition of children leads to permanent physiological damage, known colloquially as ‘stunting’. Children who are hungry cannot concentrate and, thus, cannot learn. Children who are chronically hungry develop cognitive difficulties, which means they might never be able to achieve their actual academic or professional potential.